Daniel Butler

Digital Marketing Tips and Trends in times of COVID

Digital Marketing Tips and Trends in times of COVID
A worldwide virus that puts a hold on everything isn’t ideal, obviously. But the one thing our generation has access to, even in a global pandemic, that previous generations didn’t have is the internet and its technology. Though it is by no means a magic fix-all solution, there are solutions the internet offers that—when leveraged [...]

Why Brands Should be Spending More, not less, on Marketing

Why Brands Should be Spending More, not less, on Marketing
The world is in a fair bit of chaos right now, it’s true—mostly due to COVID-19 as we’re all painfully aware. We’re also well educated on the dismal pall that the virus has cast on live events, sports games, social gatherings, pretty much every sector of the economy and basically, life in general. One of [...]

Breakthrough Banner Blindness

Breakthrough Banner Blindness
You’ve heard it. We’ve heard it—always in hushed, solemn tones. The weighty phrase that strikes fear into the heart of every digital display manager: banner blindness. Before you panic, DON’T! We have a very digestible explanation of just what banner blindness is, what causes it, and how you can beat it. Trust us, banners are [...]

The Benefits of Banner Ads: A Condensed Guide

The Benefits of Banner Ads: A Condensed Guide
As it seems to go every few months, we get an influx of people who haven’t used HTML5 ads before (or for a good while) wondering why they should use them, how they’ll help shape a digital campaign, and how the technology has progressed in the world of banner ads. While this is a question [...]

How to Maximize Viewability for Digital Ads

How to Maximize Viewability for Digital Ads
When you concept and create digital display assets for your brand, the last thing you want is for them to be released into the Great Digital Beyond only to be buried by mountains of content, overlooked by overwhelmed eyeballs. The question of digital ad viewability is not a new one and the more cluttered the [...]

Campaign Refreshes: The Campaign Manager’s Secret Weapon

Campaign Refreshes: The Campaign Manager’s Secret Weapon
With the moratorium on public gatherings and mandatory social distancing, it’s nearly impossible for a lot of brands to have product photoshoots, create brand collateral, or kickstart a brand-new campaign. No matter the world events, constantly pumping out fresh campaigns can be a stretch and a costly endeavour for some brands at any point in [...]

Social Distancing: Global Brands Edition

Social Distancing: Global Brands Edition
Social distancing. The new term that’s tossed everyone alike into a world of wide berths and online hangouts.  From the biggest brands to your friends next door, no one is immune to the pandemic the world is experiencing, or the necessary measures to #flattenthecurve. As this new, responsible way of living affects every aspect of [...]

Keeping Calm and Productive: Our Best Tips for Working Remotely

The world is facing an unprecedented threat at the moment. People are trying to keep healthy, sane, and their heads above the tumultuous waters in nearly every other way. While the short-term effects of this virus on our economies, lives, and social structures are apparent nearly every minute of the day, the long-term effects remain [...]