We all know that digital advertising is a must-have in any business's marketing strategy. But let's be real, even the best plans can go awry if you step into some common digital advertising traps. Don't worry, though - we've got your back! Check out our list of the most common digital advertising mistakes to steer [...]
So, your pitch deck is finished, your meeting is set up, and you are ready to go. But how confident are you feeling in your presentation skills? Digital advertising pitches can be nerve-wracking; that’s a given. However, there’s no reason to let those nerves ruin all your hard work. Even for seasoned professionals, there’s always [...]
Preparing for an Advertising Pitch You've got your foot in the door and a time and place to show what you can do for a prospective client. All you need to win that upcoming advertising campaign is a killer advertising pitch - but where to start? Your pitch doesn't just need to wow [...]
We love banners of all sizes. Rich or standard, mobile or desktop, we'll take them all! Lucky for us, our projects have included HTML5 banner ad units of all sizes, from the teeny tiniest—120x30—to some pretty grand builds like a 768x1230. While we're always overjoyed to help build any specific set of HTML5 animated banner [...]
We’re huge advocates of incorporating banner ads into your digital marketing campaign. And we love it when clients come to us for animated banner ads. Adding animation to your HTML5 banner ads only takes one good image or graphic and then layering another great thing on top! While online digital banner ads have the ability to increase brand [...]
What's the difference between a media agency, ad server, and publisher? In the world of advertising, there can be a lot of confusion around who exactly does what. So, let's have a closer look at media agencies, ad servers, and publishers and where they fit within the digital advertising space. https://thebannermen.com/wp-content/uploads/2021/09/WHAT-IS-THE-DIFFERENCE-2.mp4 What does a media [...]
There are a billion articles you can find online rife with advertising definitions. Of course, it’s super important to know your industry’s terminology. But sometimes, even for the blisteringly creative types, it’s all too easy to get wrapped up in deadlines, budgets, sales goals, and stakeholders. This, in turn, causes us to lose sight of [...]
If we’re naming just one benefit of the internet, some might say it’s its accessibility of it. It’s open 24 hours a day, at weekends, and on holidays. And can lead you to very nearly anything you could dream of. Tell it what you’re shopping for, and you’ll find countless options, iterations, and results. You [...]
New year, who dis? Ringing in the new year means a whole new set of 365 days to be filled with marketing campaigns, customer outreach, and brand development. And of course, new digital marketing trends. Last year was a year that demanded a pivot of not just marketing but life in general. Metrics that were [...]
It’s that time of year again! Time to reminisce and look back at all the projects we’ve been fortunate enough to be a part of. These projects utilized the technology, pushed our coding skills, and stretched us to the brink but, we've got to say, it's completely worth it when you've got so many beautiful [...]
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