Category: Advertising

5 Common Digital Advertising Mistakes to Avoid

5 Common Digital Advertising Mistakes to Avoid Digital Advertising Mistakes
We all know that digital advertising is a must-have in any business's marketing strategy. But let's be real, even the best plans can go awry if you step into some common digital advertising traps. Don't worry, though - we've got your back! Check out our list of the most common digital advertising mistakes to steer [...]

How to Prepare And Rehearse for An Advertising Pitch

How to Prepare And Rehearse for An Advertising Pitch Prepare And Rehearse for An Advertising Pitch
So, your pitch deck is finished, your meeting is set up, and you are ready to go. But how confident are you feeling in your presentation skills? Digital advertising pitches can be nerve-wracking; that’s a given. However, there’s no reason to let those nerves ruin all your hard work. Even for seasoned professionals, there’s always [...]

Want to Nail Your Advertising Pitch? Here’s How!

Want to Nail Your Advertising Pitch? Here’s How! Want to Nail Your Advertising Pitch
Preparing for an Advertising Pitch   You've got your foot in the door and a time and place to show what you can do for a prospective client. All you need to win that upcoming advertising campaign is a killer advertising pitch - but where to start?   Your pitch doesn't just need to wow [...]

The Best Banner Sizes—According to Google’s Performance Rating

The Best Banner Sizes—According to Google’s Performance Rating best banner sizes
We love banners of all sizes. Rich or standard, mobile or desktop, we'll take them all! Lucky for us, our projects have included HTML5 banner ad units of all sizes, from the teeny tiniest—120x30—to some pretty grand builds like a 768x1230. While we're always overjoyed to help build any specific set of HTML5 animated banner [...]

All About HTML5 Animated Banner Ads

All About HTML5 Animated Banner Ads ALL ABOUT HTML5 ANIMATED BANNER ADS
We’re huge advocates of incorporating banner ads into your digital marketing campaign. And we love it when clients come to us for animated banner ads. Adding animation to your HTML5 banner ads only takes one good image or graphic and then layering another great thing on top! While online digital banner ads have the ability to increase brand [...]

What’s The Difference Between a Media Agency, Ad Server, and Publisher?

What’s The Difference Between a Media Agency, Ad Server, and Publisher? Media Agency, Ad Server, and Publisher
What's the difference between a media agency, ad server, and publisher? In the world of advertising, there can be a lot of confusion around who exactly does what. So, let's have a closer look at media agencies, ad servers, and publishers and where they fit within the digital advertising space. https://thebannermen.com/wp-content/uploads/2021/09/WHAT-IS-THE-DIFFERENCE-2.mp4 What does a media [...]

Let’s Bring Back Creativity in Advertising and Online Digital Display

Let’s Bring Back Creativity in Advertising and Online Digital Display
There are a billion articles you can find online rife with advertising definitions. Of course, it’s super important to know your industry’s terminology. But sometimes, even for the blisteringly creative types, it’s all too easy to get wrapped up in deadlines, budgets, sales goals, and stakeholders. This, in turn, causes us to lose sight of [...]

Navigating the Messy Middle of Shopping Patterns with Google’s Consumer Insight Team

Navigating the Messy Middle of Shopping Patterns with Google’s Consumer Insight Team DV360
If we’re naming just one benefit of the internet, some might say it’s its accessibility of it. It’s open 24 hours a day, at weekends, and on holidays. And can lead you to very nearly anything you could dream of. Tell it what you’re shopping for, and you’ll find countless options, iterations, and results. You [...]

The Best Banners of the Year with Team TBM

The Best Banners of the Year with Team TBM file size
It’s that time of year again! Time to reminisce and look back at all the projects we’ve been fortunate enough to be a part of. These projects utilized the technology, pushed our coding skills, and stretched us to the brink but, we've got to say, it's completely worth it when you've got so many beautiful [...]