We know you’ve got the skills and experience to land your next client for a digital advertising campaign. But how do you prove that when you’ve only got a few short slides and an hour with a client? Your advertising pitch deck doesn’t just need to outline what you can do. It will be the [...]
Preparing for an Advertising Pitch You've got your foot in the door and a time and place to show what you can do for a prospective client. All you need to win that upcoming advertising campaign is a killer advertising pitch - but where to start? Your pitch doesn't just need to wow [...]
We love banners of all sizes. Rich or standard, mobile or desktop, we'll take them all! Lucky for us, our projects have included HTML5 banner ad units of all sizes, from the teeny tiniest—120x30—to some pretty grand builds like a 768x1230. While we're always overjoyed to help build any specific set of HTML5 animated banner [...]
Here at The Bannermen, HTML5 display banners are our bread and butter. We deal solely and exclusively in website banners and digital online advertising. We adore, cherish, and exalt these pivotal yet occasionally underrated pieces of the digital marketing puzzle. And while we live, breathe, eat, and sleep banners (OK, so maybe not literally, but [...]
Why choose an animated HTML5 digital display ad over a GIF? Have you wondered what the difference is between a GIF vs HTML5 animated banner? Do you want to know which you should be using in your digital advertising campaign? Read on to learn the differences between the two and why HTML5 is better for [...]
Google has combined the DoubleClick advertiser products and the Google Analytics Manager 360 Suite under a single brand: Google Marketing Platform, which now includes DV360. This post will give you an overview of DV360, highlight some features that make it stand out in a crowded Demand Side Platform (DSP) marketplace and answer any questions you [...]
Our love and respect for banner ads are unsurpassed. Some would even say legendary. (We do, at least!) But every so often, we're approached with banner ad requests based on misconceptions that would only undermine our very valuable and capable banner friends. There are so many things we could address here but we’ve chosen to [...]
You’ve heard it. We’ve heard it—always in hushed, solemn tones. The weighty phrase that strikes fear into the heart of every digital display manager: banner blindness. Before you panic, DON’T! We have a very digestible explanation of just what banner blindness is, what causes it, and how you can beat it. Trust us, banners are [...]
When you concept and create digital display assets for your brand, the last thing you want is for them to be released into the Great Digital Beyond only to be buried by mountains of content, overlooked by overwhelmed eyeballs. The question of digital ad viewability is not a new one and the more cluttered the [...]
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