What You Will Need:
- Packaged GAP Files
- Access to photoshop – if you don’t have access to photoshop, please contact your TBM rep, and they can provide access to Figma files.
- Wherever possible, we recommend that design updates, including copy/text changes, be done by a graphic designer
Select JPG Format
- JPGs are the most efficient way of keeping file size low while keeping quality high.
- Be sure that the file you export includes the .jpg extension. This should be added automatically by your computer
- It is possible to accidentally save a .png file with a .jpg extension; however this will cause an error. To avoid this problem, always triple check that your export setting is set to JPG
Check the Pixel Size
- GAP designs labelled 300×600 are actually be 600×1200 pixels (retina). While this is appropriate for HTML5 banner assets, it is not appropriate for backup images.
- backup images should never be supplied at retina size
- So, for a 300×600 banner, the backup image should be 300×600 pixels not 600×1200 retina size
Check the File Size
- Most ad servers require backup images to be 40KB or less, which means you might find some pixelation when exporting your backup images.
- Luckily, as we discussed in the introduction, when your HTML5 banners are coded properly, it is unlikely that your backup image will be served very often
IMPORTANT TO NOTE: Backup Images must be saved at less than 40K or your HTML5 banners will be rejected by your media agency
IMPORTANT TO NOTE: A quick reminder that HTML5 banners need to be properly packaged prior to providing to your media agency for trafficking. Please see our Tutorials on how to package your animated HTML5 banners for delivery here
Why Choose The Bannermen
See some of our work
Johnnie Walker our work Standard Media Adverts Exceptional and Unparalleled Johnnie Walker is one of those brands to whom we could pen a love letter. Their briefs range from elegant builds with subtle animation to chipper and quick frame transitions with bright colours, to builds that feature rich colours paired with smooth and captivating animation. [...]
Diet Coke our work Standard Media Adverts Oh yes, we can What’s better than an animated banner ad? Probably nothing—except maybe a glittery animated banner ad! And that’s exactly the creative brief that Diet Coke came to us with. We were only too happy to help glitter-fy the screens of Diet Coke’s audience with these [...]
Heineken Social UEFA Champions League our work Social Facebook Instagram Global campaign in 6 hours or less Heineken came to us in 2018 with some lofty social media goals as they wanted to make their brand synonymous with UEFA Champions League games. To do so, they proposed creating Instagram posts, Instagram Stories, YouTube videos, and [...]
Nike our work Rich Media Adverts Find your Unlimited Potential Nike approached us with a killer banner ad campaign concept—desktop-only video ads that featured various Nike athletes, almost no text aside from a tagline, and multiple product shots in action. Which is exactly what we created! Just try and tell us these aren’t the slickest [...]
Heineken our work Rich Media Adverts Raise a Heineken to Video & HTML5 Integration Heineken is one of our favourite brands to work with, both because they have such great creatives and because they have such high standards. For this rich media campaign, we were commissioned to seamlessly integrate HTML5 with video. A quick word [...]
Gatorade our work Standard Media Adverts Client Direct Gatorade is one of our most important direct-to-client relationships. While more and more companies are looking to in-house some or all of the production process, our professionalism and expertise really starts to shine. Deploying (on average) two or three campaigns a year, it was not financially viable [...]
E.ON our work Rich Media Adverts Dynamic Media Programmatic Display Guardians of the Brand Galaxy E.ON is an international, privately owned energy supplier based in Essen, Germany, and has around 43,000 employees. As with any global powerhouse, E.ON delivers only the highest quality in everything they do, and digital display media is no exception. The [...]
McDonald's Wraps our work Standard Media Adverts Campaign Consistency We know it feels like it's been a long time since McDonald's launched it's wraps, but when they did, we were right there with them! To get this campaign out the door, we produced a series of video and HTML5 units. This campaign was actually launched [...]
McDonald's GTA our work Rich Media Adverts Dynamic Media Parallax Plunge When McDonald's comes knocking at your door, you answer. So when we were brought in to help introduce the flavours of America to a British audience, we were thrilled! The beauty of these banners is found in their simplicity. As anyone who works with [...]
Destination BC our work Standard Media Ads Rich Media Ads Programmatic Ads Go Wilder Explore BC is an initiative to get BC residents to experience different aspects of their province during the fall, winter and spring months. It also includes a global ski campaign which help to advertise BC ski resorts, which account for almost [...]
Lotto Max Millions our work Rich Media Adverts Dynamic Display Programmatic Display Retargeting Undercover This campaign for Lotto Max Millions was perhaps one of the most challenging projects we have undertaken. Take a minute to consider that every single banner you see on this page is in fact the exact same banner with minor adjustments [...]
Amazon Prime our work Standard Media Adverts Fall in Love with Amazon Prime This great set of banners was designed to accompany a campaign that saw shoppers falling in love not only with an Amazon product, but with the version of themselves who made the purchase. In the television spot associated with these banners, shoppers [...]
Evo our work Rich Media Adverts It's a BC Thing Evo is a carsharing service in the Greater Vancouver area, created by the British Columbia Automobile Association. When Evo approached us to re-create their visually stunning TV spot in HTML5 it was not a simple task because at the time, the digital sphere was undergoing [...]
Google Assistant our work Standard Media Adverts The Tightest of Deadlines Working with an international powerhouse brand like Google is always exciting and this campaign for Google Assistant was nothing if not that. The biggest challenge facing our team on this project was the tight deadlines. The client had less than a week to produce [...]
Bulb our work Standard Media Adverts Greener. Brighter. Better. Working with Bulb was simply electric! Pun intended! But seriously, getting this campaign in and out the door was a lot of fun. Firstly, Bulb has such an undeniably cool style and we were very excited to bring the hand drawing to life. As with most [...]
Get in touch
We’re ready to take your animations to the highest heights! From amped up illustrations to subtle, elegant pans and fades, we’re here to help make your animation dreams a reality.