Package GAP HTML5 Files for Delivery

Package GAP HTML5 Banners for Delivery

Package GAP HTML5 Banners for Delivery

BEFORE WE BEGIN

Let’s discuss what packaged files are and why they are important.

Although we have made localising your HTML5 banners a relatively simple process, HTML5 banners are quite technical and include a lot of moving parts. For this reason, your media agency will need your HTML5 files structured in a very specific way in order to be able to upload them to the correct servers.

IMPORTANT NOTICES

This is the final stage of the localisation process. You should only be packaging files after all language & product adjustments have been made AND APPROVED BY THE APPROPRIATE BRAND GUARDIANS AND MARKETING MANAGERS AT YOUR FIRM.

Although GAP files were pre-approved at the highest level by your central brand before you received them, there is no guarantee that the adjustments you made during the localization process will meet your brands standards. Before supplying any files to a media agency for public distribution, it is always important that you have any changes approved by the appropriate channels at your brand.

BEFORE WE BEGIN

Let’s discuss what packaged files are and why they are important.

Although we have made localising your HTML5 banners a relatively simple process, HTML5 banners are quite technical and include a lot of moving parts. For this reason, your media agency will need your HTML5 files structured in a very specific way in order to be able to upload them to the correct servers.

IMPORTANT NOTICES

This is the final stage of the localisation process. You should only be packaging files after all language & product adjustments have been made AND APPROVED BY THE APPROPRIATE BRAND GUARDIANS AND MARKETING MANAGERS AT YOUR FIRM.

Although GAP files were pre-approved at the highest level by your central brand before you received them, there is no guarantee that the adjustments you made during the localisation process will meet your brands standards. Before supplying any files to a media agency for public distribution, it is always important that you have any changes approved by the appropriate channels at your brand.

What You Will Need:

  • Packaged GAP Files
  • Access to photoshop -if you don’t have access to photoshop, please contact your TBM rep, and they can provide access to Figma files.
  • Wherever possible, we recommend that design updates, including copy/text changes, be done by a graphic designer

STEP 1: Gather you HTML 5 Files and have compression site open in your browser

  • First you want to gather all your approved HTML5 banners and backup images in a folder and name that folder appropriately.
    • We recommend naming the folder with the campaign name and the date for easy reference
    • This folder should NOT contain anything other than the HTML5 banners and backup. Images for those banners
  • As always, we recommend that you duplicate the folder you have been working in so far and delete the extra assets from that duplicated folder.
    • This way, if you accidentally make a mistake during packaging, you can easily return to your “working files” version and start again.
  • Make sure you have a compression site or app open in your browser, we recommend kraken.io or tinypng.com

STEP 1: Gather you HTML 5 Files and have compression site open in your browser

  • First you want to gather all your approved HTL5 banners and backup images in a folder and name that folder appropriately.
    • We recommend naming the folder with the campaign name and the date for easy reference
    • This folder should NOT contain anything other than the HTML5 banners and backup. Images for those banners
  • As always, we recommend that you duplicate the folder you have been working in so far and delete the extra assets from that duplicated folder.
    • This way, if you accidentally make a mistake during packaging, you can easily return to your “working files” version and start again.
  • Make sure you have a compression site or app open in your browser, we recommend kraken.io or tinypng.com

STEP 2: Upload the images to compression site & download zipped files

  • One banner size at a time, upload the banner assets to the compression website and download the compressed version of those assets
  • Replace the current banner assets with the newly compressed images you downloaded from your compression site
  • Repeat steps 3-4 for all banner sizes
    • If your backup images are bigger than 40KB, you will also want to run the compression app software against your backup images and replace them as well

STEP 2: Upload the images to compression site & download zipped files

  • One banner size at a time, upload the banner assets to the compression website and download the compressed version of those assets
  • Replace the current banner assets with the newly compressed images you downloaded from your compression site
  • Repeat steps 3-4 for all banner sizes
    • If your backup images are bigger than 40KB, you will also want to run the compression app software against your backup images and replace them as well

TBM is not responsible for the licensing of fonts – if you are unsure whether you have the appropriate online licensing to use a font, you should check with the brand.

STEP 3, 4: Replace Assets

Replace the current banner images with the newly compressed assets you downloaded from your compression site

STEP 3, 4: Replace Assets

Replace the current banner images with the newly compressed assets you downloaded from your compression site

Part 2 Zip Assets

Part 2 – Zip Assets

STEP 1 : Zip Banner Folders

  • Once you have compressed all your images, we need to zip each individual banner
  • You can do this by right clicking on the banner and selecting “compress”
  • You can leave the compressed and uncompressed banners in the folder – no need to delete the uncompressed files.

STEP 1: Zip Banner Folders

  • Once you have compressed all your images, we need to zip each individual banner
  • You can do this by right clicking on the banner and selecting “compress”
  • You can leave the compressed and uncompressed banners in the folder – no need to delete the uncompressed files.

STEP 2: Check the file size on each zipped banner folder

  • Select the zip banner folder for each banner size and ensure that the file size listed is below your maximum file size limit.
    • Most Ad Agencies require HTML5 banners to be supplied at 150KB-300KB.
    • Your media agency should be able to confirm what the maximum file size is for your media buy
  • Do not worry if your file size is lower than your maximum limits.
    • Banners with lower file size load quicker and tend to perform better than banners with higher file size, so it is slightly beneficial if you managed to produced high quality banners at a lower file size.
  • If you have compressed all your assets and your banners are still not below your maximum file size limit, you can review the Troubleshooting questions on the FAQ page on our website, or feel free to get in touch with your partnership program representative.

STEP 2: Check the file size on each zipped banner folder

  • Select the zip banner folder for each banner size and ensure that the file size listed is below your maximum file size limit.
    • Most Ad Agencies require HTML5 banners to be supplied at 150KB-300KB.
    • Your media agency should be able to confirm what the maximum file size is for your media buy
  • Do not worry if your file size is lower than your maximum limits.
    • Banners with lower file size load quicker and tend to perform better than banners with higher file size, so it is slightly beneficial if you managed to produced high quality banners at a lower file size.
  • If you have compressed all your assets and your banners are still not below your maximum file size limit, you can review the Troubleshooting questions on the FAQ page, or feel free to get in touch with your partnership program representative.

IMPORTANT TO NOTE: Most Ad Agencies require HTML5 banners to be supplied at 150KB-300KB. Your media agency should be able to confirm what the maximum file size is for your media buy. Media Agencies will reject banners that exceed file size limits.

STEP 3, 4: Check the pixel size & File size of your backup images

  • Select each banner and confirm that the size of you backup image matches the size of your banner. Example, 300×250 banner might contain some assets at retina size (600×500), but the backup image for that placement must be 300×250 pixels
    • Although GAP Program design files are provided at retina sizes (x2 required size), backup images must exactly match the pixel size of your media buy.
  • Check the file size on each backup image
    • Most Ad Agencies require backup images to be at 40KB
    • Select the zip banner folder for each banner size and ensure that the file size listed is below your maximum file size limit.
    • Do not worry if your file size is lower than 40KB. Images with lower file size load quicker and tend to perform better, so it is slightly beneficial if you managed to produced high quality backup images at a lower file size.
      • If you have compressed all your backup assets and your banners are still not below your maximum file size limit, you can review the Troubleshooting questions on our FAQ page, or feel free to get in touch with your partnership program representative.

STEP 3, 4: Check file size and pixel size on Backup Images

  • Select each banner and confirm that the size of you backup image matches the size of your banner. Example, 300×250 banner might contain some assets at retina size (600×500), but the backup image for that placement must be 300×250 pixels
    • Although GAP Program design files are provided at retina sizes (x2 required size), backup images must exactly match the pixel size of your media buy.
  • Check the file size on each backup image
    • Most Ad Agencies require backup images to be at 40KB
    • Select the zip banner folder for each banner size and ensure that the file size listed is below your maximum file size limit.
    • Do not worry if your file size is lower than 40KB. Images with lower file size load quicker and tend to perform better, so it is slightly beneficial if you managed to produced high quality backup images at a lower file size.
      • If you have compressed all your backup assets and your banners are still not below your maximum file size limit, you can review the Troubleshooting questions on the FAQ page, or feel free to get in touch with your partnership program representative.

STEP 5: Compress Main Folder for Delivery

  • Once you have confirmed that your banners & backup images are below the file size requirements for your media buy, you will need to zip the main folder that contains all the files
  • The file size of this folder is not important; however, you might find that your email server will not allow you to send an attachment of this size.
    • We recommend using a file transfer service such as wetransfer when you supply your files to the media agency.

STEP 5: Compress Main Folder for Delivery

  • Once you have confirmed that your banners & backup images are below the file size requirements for your media buy, you will need to zip the main folder that contains all the files
  • The file size of this folder is not important; however, you might find that your email server will not allow you to send an attachment of this size.
    • We recommend using a file transfer service such as wetransfer when you supply your files to the media agency

STEP 6: Send to Media Agency for Trafficking

Delivering final files to a media agency can be a daunting process and it is not uncommon for media agencies to reject files for reasons that could not be predicted ahead of time.

As a member of the TBM GAP Program, you have the benefit of free, 24hr technical support on all campaigns. If your media agency experiences any trouble with your packaged files, you can review our FAQ Page, or please feel free to get in touch with your TBM Partnership Rep and we are always available to help.

STEP 6: Send to Media Agency for Trafficking

Delivering final files to a media agency can be a daunting process and it is not uncommon for media agencies to reject files for reasons that could not be predicted ahead of time.

As a member of the TBM GAP Program, you have the benefit of free, 24hr technical support on all campaigns. If your media agency experiences any trouble with your packaged files, you can review the our FAQ Page, or please feel free to get in touch with your TBM Partnership Rep and we are always available to help.

IMPORTANT TO NOTE:

Although GAP files were pre-approved at the highest level by your central brand before you received them, there is no guarantee that the adjustments you made during the localisation process will meet your brands standards. Before supplying any files to a media agency for public distribution, it is always important that you have any changes approved by the appropriate channels at your brand.

Why Choose The Bannermen

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our experience delivers
we offer fixed prices
we focus on banners
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