The Bannermen’s Global (Digital) Asset Partnership Program (GAP Program) is a Partnership Program created by The Bannermen in conjunction with some of the world’s leading brands over 10 years. This production partnership is designed to help global brands overcome the traditional challenges associated with delivering high-quality, consistent digital assets to local markets on time and on budget.

Despite being the fastest-growing market in advertising, digital display campaigns continue to be incredibly difficult to deliver. Often, central creative teams are tasks with producing campaigns before local markets have any idea what sizes or types of deliverables will be included in their final media buy.

This lack of coordination results in brand managers racing to deliver a potentially infinite number of assets to dozens of local markets, each with its own technical & legal delivery requirements and deadlines. If this sounds impossible, it is because it is.
The Bannermen’s Global (Digital) Asset Partnership Program (GAP Program) is a Partnership Program created by The Bannermen in conjunction with some of the world’s leading brands over 10 years. This production partnership is designed to help global brands overcome the traditional challenges associated with delivering high-quality, consistent digital assets to local markets on time and on budget.

With over 10 years experiencing producing digital campaigns for some of the world’s largest brands, we have experienced first-hand what it takes to deliver high-quality, creative digital campaigns across global markets and we have distilled that knowledge into the TBM Global Digital Asset Partnership Program to help your brand deliver faster and get better results.

TBM’s GAP Partnership program is designed to remove the stress and guesswork out of digital campaign delivery by standardizing the number and type of assets delivered for every campaign. The benefits of partnering with The Bannermen to streamline your global asset production and delivery to local markets are twofold –

• Since TBM will produce the same assets, in the same format and sizes, for each campaign,  local markets will know in advance which sizes of animated banners they will be receiving for each campaign.
  • This top-down approach gives local markets the leverage to request a media plan that includes standard sizes and technical specifications well in advance of any individual campaign. Over time, this system serves to reduce the number of sizes that media agencies will request and makes campaign delivery more predictable and consistent.
• TBM GAP Program Partners, including local market managers, will receive step by step tutorials, a dedicated Partnership Representative and 24hr TBM support specialists
  • Allowing local markets to contact TBM directly reduces the burden on central marketing teams and helps local markets receive the help they need to deliver campaigns faster (with no middle man). Our free on-going support, training and consultation helps us educate all members of your team (central and local) to better understand the digital advertising ecosystem and advocate for better placements which produce better results overtime.

In general, our Partnership program allows brands to spend more time focusing on creative results and less time fighting with media agencies. Over time, brands that stick with this system absolutely see better results from the digital campaigns over time.

The Bannermen’s Global (Digital) Asset Partnership Program (GAP Program) is designed to overcome the traditional challenges associated with delivering high quality, consistent digital assets to local markets on time and on budget.
Under this program, The Bannermen team will work closely with a central creative team and brand guardians to produce a standard set of digital assets for each campaign that will be distributed to individual markets well in advance of the local distribution/live dates.

Unlike other production agencies, TBM support does not end when assets are delivered to the local markets. Instead, we provide helpful guides, step by step tutorials and 24hr support to help local design teams adapt the standard creative assets to their specific technical requirements.
For local markets without in-house design or development resource, TBM offers special partnership pricing to produce those assets quickly and at a reduced rate.
Individual markets can count on TBM’s continued technical support even after campaigns have been delivered. We offer a series of free training sessions to educate your team on the technical and creative aspects of digital display.
Finally, TBM technical consultants are always available to provide free technical consultation with local media agencies can help markets better understand technical requirements and push for more premium placement for the highest possible return on future campaigns.

For each campaign, TBM GAP Program Partners will receive a TBM Global Digital Asset Package to provide to their local markets. These Global Digital Assets will include:

• Set the Number of Standard HTML5 Creatives in Standard Sizes
  • The HTML banners included in the TBM Global Assets are built to IAB standard specs with the highest possible quality images with the lowest possible file size. Because of this, TBM Global Assets should fit easily into most media plans.
• Templated Static Designs Layouts to produce various-sized Static Placements
  • Templates are designed to be easily converted to any specific pixel size required by your media plan

Partners will also receive:

• Step by Step directions for Asset Localization
• Reduced Rates on additional asset production for any TBM GAP campaigns
• On-Going Technical Support
• Free Training for Digital Advertisement technical Production & Creative
• Free Technical Consultation with Media Agencies on all future campaigns

TBM Global Packaged files are designed to easily adapt to your local markets’ individual needs.

For static placements, TBM Global Files included easy-to-use templates in three different layouts (landscape, portrait, square) that can be easily converted to match any sized static placements required by your media plan.

The HTML banners included in the TBM Global Files are built to IAB standard specs with the highest possible quality images with the lowest possible file size. The standard set of sizes provided in your TBM Global Assets will be Because of this, TBM Global Assets should fit easily into most media plans. The standard set of sizes provided in your TBM Global Assets

TBM GAP Program Partners will receive a dedicated TBM Partnership Representative who will liaise with individual markets directly – reducing TBM is also happy to provide discounted rates for production and ongoing, 24hr support to all GAP Program Partners. To request additional GIFs or JPGs be produced for your upcoming campaign, please contact your TBM Partnership representative or you can fill out this form and I TBM support specialist will reach out to you ASAP.

TBM Partnership representative or you can fill out this form and a TBM support specialist will reach out to you ASAP.

Book your GAP kick off meeting today