Already an existing TBM GAP Program Partner?
See the links below for helpful content and tutorials.
Who is the GAP program for?
The Bannermen’s Global (Digital) Asset Partnership Program (GAP Program) was created by The Bannermen in conjunction with some of the world’s leading brands over 10 years. It is designed to help medium-large brands coordinate the distribution of digital assets on centrally managed digital campaigns on a national or even a global scale.
The Bannermen’s Global (Digital) Asset Partnership Program (GAP Program) is a Partnership Program created by The Bannermen in conjunction with some of the world’s leading brands over 10 years. This production partnership is designed to help global brands overcome the traditional challenges associated with delivering high-quality, consistent digital assets to local markets on time and on budget.
With over 10 years experiencing producing digital campaigns for some of the world’s largest brands, we have experienced first-hand what it takes to deliver high-quality, creative digital campaigns across global markets and we have distilled that knowledge into the TBM Global Digital Asset Partnership Program to help your brand deliver faster and get better results.
What are the benefits of Partnering with The Bannermen
for our Global Digital Asset Distribution?
TBM’s GAP Partnership program is designed to remove the stress and guesswork out of digital campaign delivery by standardizing the number and type of assets delivered for every campaign. The benefits of partnering with The Bannermen to streamline your global asset production and delivery to local markets are twofold –
• Since TBM will produce the same assets, in the same format and sizes, for each campaign, local markets will know in advance which sizes of animated banners they will be receiving for each campaign.
• This top-down approach gives local markets the leverage to request a media plan that includes standard sizes and technical specifications well in advance of any individual campaign. Over time, this system reduces the number of sizes media agencies will request and makes campaign delivery more predictable and consistent.
• TBM GAP Program Partners, including local market managers, will receive step-by-step tutorials, a dedicated Partnership Representative and 24hr TBM support specialists
• Allowing local markets to contact TBM directly reduces the burden on central marketing teams and helps local markets receive the help they need to deliver campaigns faster (with no middleman). In addition, our free ongoing support, training and consultation help us educate all members of your team (central and local) to understand the digital advertising ecosystem better and advocate for better placements which produce better results over time.
In general, our Partnership program allows brands to spend more time focusing on creative results and less time fighting with media agencies. Over time, brands that stick with this system absolutely see better results from the digital campaigns over time.
TBM Global Packaged files are designed to easily adapt to your local markets’ individual needs.
For static placements, TBM Global Files included easy-to-use templates in three different layouts (landscape, portrait, square) that can be easily converted to match any sized static placements required by your media plan.
The HTML banners included in the TBM Global Files are built to IAB standard specs with the highest possible quality images with the lowest possible file size. The standard set of sizes provided in your TBM Global Assets will be. Because of this, TBM Global Assets should fit easily into most media plans. The standard set of sizes provided in your TBM Global Assets
TBM GAP Program Partners will receive a dedicated TBM Partnership Representative who will liaise with individual markets directly. TBM is also happy to provide discounted rates for production and ongoing, 24hr support to all GAP Program Partners. To request additional GIFs or JPGs be produced for your upcoming campaign, please get in touch with your TBM Partnership representative, or you can fill out this form, and a TBM support specialist will reach out to you ASAP.
Why Choose The Bannermen
See some of our work
Johnnie Walker our work Standard Media Adverts Exceptional and Unparalleled Johnnie Walker is one of those brands to whom we could pen a love letter. Their briefs range from elegant builds with subtle animation to chipper and quick frame transitions with bright colours, to builds that feature rich colours paired with smooth and captivating animation. [...]
Diet Coke our work Standard Media Adverts Oh yes, we can What’s better than an animated banner ad? Probably nothing—except maybe a glittery animated banner ad! And that’s exactly the creative brief that Diet Coke came to us with. We were only too happy to help glitter-fy the screens of Diet Coke’s audience with these [...]
Heineken Social UEFA Champions League our work Social Facebook Instagram Global campaign in 6 hours or less Heineken came to us in 2018 with some lofty social media goals as they wanted to make their brand synonymous with UEFA Champions League games. To do so, they proposed creating Instagram posts, Instagram Stories, YouTube videos, and [...]
Nike our work Rich Media Adverts Find your Unlimited Potential Nike approached us with a killer banner ad campaign concept—desktop-only video ads that featured various Nike athletes, almost no text aside from a tagline, and multiple product shots in action. Which is exactly what we created! Just try and tell us these aren’t the slickest [...]
Heineken our work Rich Media Adverts Raise a Heineken to Video & HTML5 Integration Heineken is one of our favourite brands to work with, both because they have such great creatives and because they have such high standards. For this rich media campaign, we were commissioned to seamlessly integrate HTML5 with video. A quick word [...]
Gatorade our work Standard Media Adverts Client Direct Gatorade is one of our most important direct-to-client relationships. While more and more companies are looking to in-house some or all of the production process, our professionalism and expertise really starts to shine. Deploying (on average) two or three campaigns a year, it was not financially viable [...]
E.ON our work Rich Media Adverts Dynamic Media Programmatic Display Guardians of the Brand Galaxy E.ON is an international, privately owned energy supplier based in Essen, Germany, and has around 43,000 employees. As with any global powerhouse, E.ON delivers only the highest quality in everything they do, and digital display media is no exception. The [...]
McDonald's Wraps our work Standard Media Adverts Campaign Consistency We know it feels like it's been a long time since McDonald's launched it's wraps, but when they did, we were right there with them! To get this campaign out the door, we produced a series of video and HTML5 units. This campaign was actually launched [...]
McDonald's GTA our work Rich Media Adverts Dynamic Media Parallax Plunge When McDonald's comes knocking at your door, you answer. So when we were brought in to help introduce the flavours of America to a British audience, we were thrilled! The beauty of these banners is found in their simplicity. As anyone who works with [...]
Destination BC our work Standard Media Ads Rich Media Ads Programmatic Ads Go Wilder Explore BC is an initiative to get BC residents to experience different aspects of their province during the fall, winter and spring months. It also includes a global ski campaign which help to advertise BC ski resorts, which account for almost [...]
Lotto Max Millions our work Rich Media Adverts Dynamic Display Programmatic Display Retargeting Undercover This campaign for Lotto Max Millions was perhaps one of the most challenging projects we have undertaken. Take a minute to consider that every single banner you see on this page is in fact the exact same banner with minor adjustments [...]
Amazon Prime our work Standard Media Adverts Fall in Love with Amazon Prime This great set of banners was designed to accompany a campaign that saw shoppers falling in love not only with an Amazon product, but with the version of themselves who made the purchase. In the television spot associated with these banners, shoppers [...]
Evo our work Rich Media Adverts It's a BC Thing Evo is a carsharing service in the Greater Vancouver area, created by the British Columbia Automobile Association. When Evo approached us to re-create their visually stunning TV spot in HTML5 it was not a simple task because at the time, the digital sphere was undergoing [...]
Google Assistant our work Standard Media Adverts The Tightest of Deadlines Working with an international powerhouse brand like Google is always exciting and this campaign for Google Assistant was nothing if not that. The biggest challenge facing our team on this project was the tight deadlines. The client had less than a week to produce [...]
Bulb our work Standard Media Adverts Greener. Brighter. Better. Working with Bulb was simply electric! Pun intended! But seriously, getting this campaign in and out the door was a lot of fun. Firstly, Bulb has such an undeniably cool style and we were very excited to bring the hand drawing to life. As with most [...]
Get in touch
We’re ready to take your animations to the highest heights! From amped up illustrations to subtle, elegant pans and fades, we’re here to help make your animation dreams a reality.