GAP Tutorials – Intro to GAP Program
for Local Markets

What is the Bannermen GAP Program

WHAT IS THE BANNERMEN GAP PROGRAM

The Bannermen’s Global (Digital) Asset Partnership Program (GAP Program) is a Partnership Program created by The Bannermen in conjunction with some of the world’s leading brands over 10 years.

This production partnership is designed to help global brands overcome the traditional challenges associated with delivering high-quality, consistent digital assets to local markets on time and budget.

The Bannermen’s Global (Digital) Asset Partnership Program (GAP Program) is designed to overcome the traditional challenges associated with delivering high-quality, consistent digital assets to local markets on time and within budget.
Under this program, The Bannermen team will work closely with a central creative team and brand guardians to produce a standard set of digital assets for each campaign that will be distributed to individual markets well in advance of the local distribution/live dates.

Unlike other production agencies, TBM support does not end when assets are delivered to the local markets. Instead, we provide helpful guides, step-by-step tutorials and 24hr support to help local design teams adapt the standard creative assets to their specific technical requirements.
For local markets without in-house design or development resources, TBM offers special partnership pricing to produce those assets quickly and at a reduced rate.
Individual markets can count on TBM’s continued technical support even after campaigns have been delivered. In addition, we offer a series of free training sessions to educate your team on the technical and creative aspects of digital display.
Finally, TBM technical consultants are always available to provide free technical consultation with local media agencies, can help markets better understand technical requirements and push for more premium placement for the highest possible return on future campaigns.

STEP 1:

At The Bannermen, we are absolute experts in online advertising and we know how to help your brand produce high performing online digital campaigns. So, the first step of our GAP program we work closely with the central brand team so that we understand your brand and the goals of each campaign. From there, we collaborate closely with a central creative team to develop a concept that will really stand out online.

STEP 1:

At The Bannermen, we are absolute experts in online advertising and know how to help your brand produce high-performing online digital campaigns. So, the first step of our GAP program is to work closely with the central brand team to understand your brand and the goals of each campaign. From there, we collaborate closely with a central creative team to develop a concept that will really stand out online.

STEP 2:

Although we can’t predict the future and there is no way for us to 100% predict the exact media plan and assets required for each market, we do know that digital advertising follows a common set of rules. For any campaign, on average, you’re going to need a landscape, portrait and square placement that’s either static animated. An generally, most animated, digital placements are required as standard HTML5.

The GAP program is so successful because we use this general formula to create a set of HTML5 banners that cover the most common digital placements on the web along with a set of static designs that can easily be updated for any layout.

STEP 2:

Although we can’t predict the future, and there is no way to 100% predict the exact media plan and assets required for each market, we do know that digital advertising follows a common set of rules. For any campaign, on average, you’re going to need a landscape, portrait and square placement that’s either static animated. Generally, most animated digital placements are required as standard HTML5.

The GAP program is successful because we use this general formula to create a set of HTML5 banners that cover the most common digital placements on the web, along with a set of static designs that can easily be updated for any layout.

STEP 3:

When producing the GAP program, we took special care to design the banners in such a way that they can be updated by practically anyone on your local team. Unlike other systems that require bespoke systems and unique login profiles, local markets will have everything they need to update the banners quickly and easily in the GAP files provide. More than that, TBM provides helpful step by step tutorials and in person support across 3 time zones, to help you markets adjust the assets to meet their specific needs.

STEP 3:

When producing the GAP program, we took special care to design the banners in such a way that they can be updated by practically anyone on your local team. Unlike other systems that require bespoke systems and unique login profiles, local markets will have everything they need to update the banners quickly and easily in the GAP files provided. More than that, TBM provides helpful step-by-step tutorials and in-person support across 3 time zones to help your markets adjust the assets to meet their specific needs.

STEP 4:

What really sets the this program apart is that it is a true partnership. The Bannermen are committed not only to supporting the central creative team, under this partnership, we work directly with local markets to adapt the global assets and produce custom content. With support staff across three different time zones, we offer on going support to markets deliver quality campaigns fast. We also offer reduced rates on any bespoke asset creation with 24hr turn arounds. Finally, The Bannermen offer free training and consultation on any projects.

STEP 4:

What really sets this program apart is that it is a true partnership. The Bannermen are committed to supporting the central creative team; under this partnership and working directly with local markets to adapt the global assets and produce custom content. With support staff across three different time zones, we offer ongoing support to markets and deliver quality campaigns fast. We also offer reduced rates on any bespoke asset creation with 24hr turnarounds. Finally, The Bannermen offers free training and consultation on any projects.

Why Choose The Bannermen

we’re open 24 hours
no consultation fees
our experience delivers
we offer fixed prices
we focus on banners
we train your team

See some of our work

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