The New Golden Age of Animation in Advertising
COVID and lockdowns certainly threw a wrench in pretty much everything worldwide. The advertising world was not excluded. With commercial shoots largely restricted or not allowed at all, the advertising world came up with another way to get their message across—animation.
Most notably, the 2020 joint Christmas campaign for John Lewis & Partners and Waitrose & Partners.’ This featured nine different animation styles throughout the spot in response to the limitations around shooting such a campaign.
“These are fairly magical things to be happening at once, and so it wouldn’t be too melodramatic to call it a golden age [of animation].”
We Live by the Mantra of “Animate, Animate, Animate”
So, hearing that animation has once again caught the eye of the greater population of adland makes our hearts soar!
According to Campaign, “Andy Gent, a puppet and model maker who owns the stop-motion and film studio Arch Model Studio in London, . . . credits this “free for all” in animation to brands and creatives that have embraced experimental techniques that push the boundaries of the medium.”
Gent says, “We’re seeing audience and distribution change, which will fundamentally realign the economy and animation, but we’re also seeing technical innovation.”
The Magic of Animation in Advertising
Of the influx in animation in adverting, Nexus studio co-founder and executive creative director Chris O’Reilly says, “These are fairly magical things to be happening at once, and so it wouldn’t be too melodramatic to call it a golden age [of animation].”
And so, we thought it would be the perfect time to showcase some of our most favourite animated banners. So here are a few of the banners we’ve been lucky enough to have a hand in!
How We Use Animation in Advertising
CCS and JS Animation for Advertising
There’s no fancy tech creating the animations here. Instead, all of these banner animations are lovingly crafted by our incredible team. They do this using CSS and JS to get those assets and characters moving just how you imagined they would.
Let’s Talk Digital Display
Do you want to create exceptional animated advertising banners for you or your client? Then contact TBM today!