PlayStation is a global leader in interactive and digital entertainment. Ensuring the newest technology is front and center of these ads is our main goal. When you’re helping create ads for such a household brand name – that lots of our TBM designers love, too – you have to do it justice! Showing different capabilities, games, and specs of the newest PlayStation is a responsibility we take seriously – and we do it well. By combining the system with the Playstation community into their online ads, Playstation got to show that it is much more than only a gaming system, it’s a way of life. In their Plus campaign, PlayStation was able to carry the look and feel of the tv material right through to the digital content.