What is Celtra?
Celtra is a Creative Management Platform (CMP) for digital advertising (i.e. banners) that operates as a cloud-based, self-service software to manage the entire creative lifecycle of any digital advertising.
As such, they have positioned themselves as a CMP that gives agencies, media suppliers, and brand leaders access to leading creative technology that allows data-driven brand display advertising across all screens and devices.
Celtra aims to improve advertising effectiveness while reducing operational costs. Media consumption has, obviously, radically changed over the past few decades, and creating the same media and digital assets over and over is no way to grab the attention or gain the trust of your customers.
Celtra utilizes the aspect of advertising that has the greatest impact on sales lift, blisteringly cool creative, to help brands improve their advertising performances while reducing the cost and workload of the display team.
Improving the process of building creatives and ad performance calls for a connection of specific measurement and insight into the performance of the creative. The deep integration with measurement vendors and partners allows Celtra’s clients and brands to better monetize their investments, improve the relevancy of their impressions, and better connect with their clients.
The Benefits Of Utilizing Celtra for your Digital Campaigns
When working with any kind of marketing campaign and media plan, you already know the importance of creating and releasing consistent work, yet of quality and relevant to your audience. You’ll also be aware that’s it’s equally as important to understand how your carefully planned and thought out creatives are linked to performance. Luckily, Celtra also facilitates the collection of all the metrics you’ll need to gauge the success of your campaign, as they work together with 3rd party served advertising and attribution vendors to establish a conversion link in each and every one of your campaigns.
Celtra’s CMP also allows your team to create templates for your digital media that is built to follow any certain guidelines or best practices you’d like to employ. This can be a major time saver and eliminate the possibility of any inconsistencies in ad appearance or performance.
Succinctly summarized on their website, Celtra enables advertisers to:
- Streamline creative production and management to eliminate redundancies, inconsistencies, and reduce time to launching campaigns
- Deliver dynamic creative, at scale across the entire media plan, in real-time
- Connect creative to media, measurement and data infrastructure, resulting in ad-ops simplification and value enhancement of the tech stack
- Measure incrementality across their advertising campaigns
- Establish a process for continuous creative effectiveness optimization