Celtra

What is Celtra?

Celtra is a Creative Management Platform (CMP) for digital advertising (i.e. banners) that operates as a cloud-based, self-service software to manage the entire creative lifecycle of any digital advertising.

As such, they have positioned themselves as a CMP that gives agencies, media suppliers, and brand leaders access to leading creative technology that allows data-driven brand display advertising across all screens and devices.

Celtra aims to improve advertising effectiveness while reducing operational costs. Media consumption has, obviously, radically changed over the past few decades, and creating the same media and digital assets over and over is no way to grab the attention or gain the trust of your customers.

Celtra utilizes the aspect of advertising that has the greatest impact on sales lift, blisteringly cool creative, to help brands improve their advertising performances while reducing the cost and workload of the display team.

Improving the process of building creatives and ad performance calls for a connection of specific measurement and insight into the performance of the creative. The deep integration with measurement vendors and partners allows Celtra’s clients and brands to better monetize their investments, improve the relevancy of their impressions, and better connect with their clients.

We’re extremely well-versed in so many ad platforms, we lose count! Here are some other ones we love working in:

The Benefits Of Utilizing Celtra for your Digital Campaigns

When working with any kind of marketing campaign and media plan, you already know the importance of creating and releasing consistent work, yet of quality and relevant to your audience. You’ll also be aware that’s it’s equally as important to understand how your carefully planned and thought out creatives are linked to performance. Luckily, Celtra also facilitates the collection of all the metrics you’ll need to gauge the success of your campaign, as they work together with 3rd party served advertising and attribution vendors to establish a conversion link in each and every one of your campaigns.

Celtra’s CMP also allows your team to create templates for your digital media that is built to follow any certain guidelines or best practices you’d like to employ. This can be a major time saver and eliminate the possibility of any inconsistencies in ad appearance or performance.

Succinctly summarized on their website, Celtra enables advertisers to:

  • Streamline creative production and management to eliminate redundancies, inconsistencies, and reduce time to launching campaigns
  • Deliver dynamic creative, at scale across the entire media plan, in real-time
  • Connect creative to media, measurement and data infrastructure, resulting in ad-ops simplification and value enhancement of the tech stack
  • Measure incrementality across their advertising campaigns
  • Establish a process for continuous creative effectiveness optimization

Why Choose The Bannermen

we’re open 24 hours
no consultation fees
our experience delivers
we offer fixed prices
we focus on banners
we train your team

See some of our work

Diet Coke

Diet Coke our work Standard Media Adverts Oh yes, we can What’s better than an animated banner ad? Probably nothing—except maybe a glittery animated banner ad! And that’s exactly the creative brief that Diet Coke came to us with. We were only too happy to help glitter-fy the screens of Diet Coke’s audience with these [...]

Heineken Social

Heineken Social UEFA Champions League our work Social Facebook Instagram Global campaign in 6 hours or less Heineken came to us in 2018 with some lofty social media goals as they wanted to make their brand synonymous with UEFA Champions League games. To do so, they proposed creating Instagram posts, Instagram Stories, YouTube videos, and [...]

Nike

Nike our work Rich Media Adverts Find your Unlimited Potential Nike approached us with a killer banner ad campaign concept—desktop-only video ads that featured various Nike athletes, almost no text aside from a tagline, and multiple product shots in action. Which is exactly what we created! Just try and tell us these aren’t the slickest [...]

Heineken Rich

Heineken our work Rich Media Adverts Raise a Heineken to Video & HTML5 Integration Heineken is one of our favourite brands to work with, both because they have such great creatives and because they have such high standards. For this rich media campaign, we were commissioned to seamlessly integrate HTML5 with video. A quick word [...]

Gatorade

Gatorade our work Standard Media Adverts Client Direct Gatorade is one of our most important direct-to-client relationships. While more and more companies are looking to in-house some or all of the production process, our professionalism and expertise really starts to shine. Deploying (on average) two or three campaigns a year, it was not financially viable [...]

EON

E.ON our work Rich Media Adverts Dynamic Media Programmatic Display Guardians of the Brand Galaxy E.ON is an international, privately owned energy supplier based in Essen, Germany, and has around 43,000 employees. As with any global powerhouse, E.ON delivers only the highest quality in everything they do, and digital display media is no exception. The [...]

McDonald’s Wraps

McDonald's Wraps our work Standard Media Adverts Campaign Consistency We know it feels like it's been a long time since McDonald's launched it's wraps, but when they did, we were right there with them! To get this campaign out the door, we produced a series of video and HTML5 units. This campaign was actually launched [...]

McDonald’s GTA

McDonald's GTA our work Rich Media Adverts Dynamic Media Parallax Plunge When McDonald's comes knocking at your door, you answer. So when we were brought in to help introduce the flavours of America to a British audience, we were thrilled! The beauty of these banners is found in their simplicity. As anyone who works with [...]

Destination BC

Destination BC our work Standard Media Ads Rich Media Ads Programmatic Ads Go Wilder Explore BC is an initiative to get BC residents to experience different aspects of their province during the fall, winter and spring months. It also includes a global ski campaign which help to advertise BC ski resorts, which account for almost [...]

Lotto Max

Lotto Max Millions our work Rich Media Adverts Dynamic Display Programmatic Display Retargeting Undercover This campaign for Lotto Max Millions was perhaps one of the most challenging projects we have undertaken. Take a minute to consider that every single banner you see on this page is in fact the exact same banner with minor adjustments [...]

Amazon Prime

Amazon Prime our work Standard Media Adverts Fall in Love with Amazon Prime This great set of banners was designed to accompany a campaign that saw shoppers falling in love not only with an Amazon product, but with the version of themselves who made the purchase. In the television spot associated with these banners, shoppers [...]

Evo

Evo our work Rich Media Adverts It's a BC Thing Evo is a carsharing service in the Greater Vancouver area, created by the British Columbia Automobile Association. When Evo approached us to re-create their visually stunning TV spot in HTML5 it was not a simple task because at the time, the digital sphere was undergoing [...]

Google Assistant

Google Assistant our work Standard Media Adverts The Tightest of Deadlines Working with an international powerhouse brand like Google is always exciting and this campaign for Google Assistant was nothing if not that. The biggest challenge facing our team on this project was the tight deadlines. The client had less than a week to produce [...]

Bulb

Bulb our work Standard Media Adverts Greener. Brighter. Better. Working with Bulb was simply electric! Pun intended! But seriously, getting this campaign in and out the door was a lot of fun. Firstly, Bulb has such an undeniably cool style and we were very excited to bring the hand drawing to life. As with most [...]

Three

Three our work Rich Media Adverts Use the Best Network for Data—#dontbeamelt If you live and work in the UK, there is little chance that you managed to escape Love Island. Obviously, we don't mean that you were literally marooned on a island called love. We only mean that you were metaphorically stranded there for [...]

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