What is Advanced Digital Advertising?
Advanced Digital Advertising are those banners that go beyond a simple image and text creative. These creatives might be considered advanced because the unit is using programmatic platforms, which help get the banner onto the web and viewed by the right demographic. Or it might be something like LEAN banners, which are a completely new format of flexible banner sizes, suggested by the Internet Advertising Bureau (AIB). Whatever it is, whoever is pushing the boundaries, you can bet that TBM is there. We’ve outlined some of the more complex and of-the-moment topics in digital display advertising and put them all in one place.