Rich Media

What are rich media banners?

Rich media banner ads are a form of online page ads that includes various types of media elements, such as audio, video, and images which often allow users to interact with the ad.

Rich media advertising has been around for some time but the recent development of HTML5 tech has given designers the possibility to create some really dynamic creative banners. They can produce rich media ads which float around on your screen, enlarge or start playing video when your mouse hovers over them – you can even include a game in your banner ad! Responsive banner ads can even automatically adjust to the size of the screen and the device that each member of your audience is using. The future is now, people.

An increasing number of brands are turning to these ads because they allow a greater degree of creativity and are much more flexible. They’ve also been proven to generate a higher level of viewer engagement, leading to an increase in click-throughs and conversions. In fact, studies have shown that rich media ads have 297% more viewers than other ads!

They’re also a great option for mobile ads because they are less boring than static ads and tend to stand out more, while still being subtle enough not to bother viewers.

Rich media advertisements also allow for better optimization. Brands can use a variety of functions, like heat maps, to measure how successful their design is. Banners can also be revised in real-time, making it easy to tweak banners to generate better results.

Some of our Rich Media Ads

How can your business benefit from the best types of rich media banners?

By using rich media banners in your campaigns, you’ll reach higher engagement levels. Unlike static display ads, rich media captures your audience’s attention through video, audio or calls-to-action. By entertaining your users and making them happy, you’ll convince them that your brand is worth their time, money, and more importantly, attention.

A great way to improve user experience is by integrating gyroscope technology into your rich media banners. This allows mobile device users to tilt or shake their device to change the view and learn more about your product or services. You can also link your ad format to users’ body movements. The images will change based on how that individual moves while viewing your unit.

By using rich media to communicate your message you’ll increase your chances of getting prospects to visit your site and convert them into customers. Rich media banners guarantee incredible conversions.  Studies have shown that consumers who are exposed to rich media banners are three times more likely to click through to a company website that if they viewed a static banner!

Unlike standard display banner ads, rich media banners don’t restrict your communication to one small layout. You can use images, videos, audio, and calls to action in the same amount of space, leading to better engagement, which is one of the most important reasons why you should consider these types of advertisements.

Another amazing idea for your rich media ads is to include a 360-degree viewing of your product. This allows you to include more information and details through multiple clear visuals. They’re perfect to showcase your product to prospects using mobile devices.

The Benefits of Rich Media

One of the main benefits of using rich media ads is that you can track performance through extremely detailed analytics. You can customize and adjust your ads by following users’ behaviour, link tracking, and impressions.

Although their file size is significantly larger than that of standard static ads, rich media banners make up for it through their versatility. They can be used with technologies like JavaScript and HTML5 which offer better quality visuals, especially on mobiles.

It’s important to note that despite the larger file size, these banners do not affect website performance. So, if you’ve been avoiding these ads because you remember how all those old-school Flash ads would slow down the load time of your page, you need not worry – because these new versions are much leaner.

Why Choose The Bannermen

we’re open 24 hours
no consultation fees
our experience delivers
we offer fixed prices
we focus on banners
we train your team

See some of our work

Johnnie Walker

Johnnie Walker our work Standard Media Adverts Exceptional and Unparalleled Johnnie Walker is one of those brands to whom we could pen a love letter. Their briefs range from elegant builds with subtle animation to chipper and quick frame transitions with bright colours, to builds that feature rich colours paired with smooth and captivating animation. [...]

Diet Coke

Diet Coke our work Standard Media Adverts Oh yes, we can What’s better than an animated banner ad? Probably nothing—except maybe a glittery animated banner ad! And that’s exactly the creative brief that Diet Coke came to us with. We were only too happy to help glitter-fy the screens of Diet Coke’s audience with these [...]

Heineken Social

Heineken Social UEFA Champions League our work Social Facebook Instagram Global campaign in 6 hours or less Heineken came to us in 2018 with some lofty social media goals as they wanted to make their brand synonymous with UEFA Champions League games. To do so, they proposed creating Instagram posts, Instagram Stories, YouTube videos, and [...]


Nike our work Rich Media Adverts Find your Unlimited Potential Nike approached us with a killer banner ad campaign concept—desktop-only video ads that featured various Nike athletes, almost no text aside from a tagline, and multiple product shots in action. Which is exactly what we created! Just try and tell us these aren’t the slickest [...]

Heineken Rich

Heineken our work Rich Media Adverts Raise a Heineken to Video & HTML5 Integration Heineken is one of our favourite brands to work with, both because they have such great creatives and because they have such high standards. For this rich media campaign, we were commissioned to seamlessly integrate HTML5 with video. A quick word [...]


Gatorade our work Standard Media Adverts Client Direct Gatorade is one of our most important direct-to-client relationships. While more and more companies are looking to in-house some or all of the production process, our professionalism and expertise really starts to shine. Deploying (on average) two or three campaigns a year, it was not financially viable [...]


E.ON our work Rich Media Adverts Dynamic Media Programmatic Display Guardians of the Brand Galaxy E.ON is an international, privately owned energy supplier based in Essen, Germany, and has around 43,000 employees. As with any global powerhouse, E.ON delivers only the highest quality in everything they do, and digital display media is no exception. The [...]

McDonald’s Wraps

McDonald's Wraps our work Standard Media Adverts Campaign Consistency We know it feels like it's been a long time since McDonald's launched it's wraps, but when they did, we were right there with them! To get this campaign out the door, we produced a series of video and HTML5 units. This campaign was actually launched [...]

McDonald’s GTA

McDonald's GTA our work Rich Media Adverts Dynamic Media Parallax Plunge When McDonald's comes knocking at your door, you answer. So when we were brought in to help introduce the flavours of America to a British audience, we were thrilled! The beauty of these banners is found in their simplicity. As anyone who works with [...]

Destination BC

Destination BC our work Standard Media Ads Rich Media Ads Programmatic Ads Go Wilder Explore BC is an initiative to get BC residents to experience different aspects of their province during the fall, winter and spring months. It also includes a global ski campaign which help to advertise BC ski resorts, which account for almost [...]

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