HTML5 Banners

HTML5 Banner Production by Industry Experts?

HTML5 was released in 2012 and was given the final recommendation by the World Wide Web Consortium (WWWC) in 2014. With this version of HTML, new tags became available, especially for video, audio and animation. These allow for more visually appealing adverts which attract greater user interaction and engagement. Designers use HTML5 to create dynamic ads incorporating multiple file types, like JavaScript, various video formats, SVG and animated GIFs, to deliver feature-packed yet quick-loading rich media ads. Incorporating CSS animation is one of our favourite signature ways to bring our banner ads to life!

Users respond better to animated banner adverts than to static ones. Statistics from eMarketer show that the click-through rate on rich media banner adverts is 267% greater than their static counterparts, which drives more traffic to your website. Having users interact with your advert increases overall awareness, recall and recognition of your brand.

According to a report from PricewaterhouseCoopers (PwC) and the Interactive Advertising Bureau (IAB), digital advertising has overtaken TV for the first time ever in the USA. Considering this, it is important to understand which methods of digital advertising are most effective. So, what about the classic banner ad? This form of digital advertising has been around from the beginning of online advertising (actually, it kind of was the beginning of online advertising!), but with an HTML5 banner, the world of banner ads enters a new age, especially on mobile ads and their corresponding devices. And this has only increased the demand for HTML5 banners. Having them created by an expert agency is the best way to ensure you get the maximum impact from this medium.

An advertising campaign professionally developed by an agency that understands how digital marketing works will surpass campaigns built by budget developers every time. At our agency, designers and ad technologists work hand-in-hand to make your HTML5 ads the absolute best they can be. See some of our HTML5 Banners:

Why has HTML5 become an industry standard? 

Flash was the go-to format for animated and video banner adverts for many years, so convincing brands to make the shift over to HTML5 was no easy task. But Flash actually fell short in quite a few areas, making it difficult for developers to make equally accessible units across a multitude of devices and for consumers to properly view.

Steve Jobs penned an open letter to users and industry experts in 2010 succinctly summing up the major issues with Flash that prohibited it from being a viable option for Apple products and in turn, the rest of the technological world. Citing issues such as proprietary software, a lack of reliability, security, performance, the drawbacks and downfalls of Flash seem numerous and yet, not exhausted. Additionally, Flash had other issues that would further impact the consumer’s ability to enjoy and interact the material that is being served to them on the web. Flash’s inability to decode video units in hardware meant that videos were decoded in the software itself which often resulted in the consumer’s battery life being reduced by half. Another major hindrance is Flash’s reliance on rollovers and mouse pointers which greatly reduced accessibility of online material with more and more screens becoming touch based, rather than mouse reliant. Overall, Flash was a program that was designed to work on a PC with a mouse.

When the tech world started turning to devices that were touch-based, low power, and made use of technology that worked no matter the device they were on, Flash fell short over and over. It is also important to note all major desktop and mobile platforms have phased out Flash as of 2015, Adobe eventually announced that Flash has deprecated and has been given an official end-of-life date in 2020.

See Some of our HTML5 Ads

Amazon Prime

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EVO Cars

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Google Assistant

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Destination BC

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Lotto Max Millions

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Eon B2B

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McDonald's Wraps

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McDonald's GTA

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BMW Demand Creation

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Gatorade Made for this

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Sainsbury's TU

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Business Bahrain

Madame Tussauds BB8

Huawei Himalaya

Why Choose The Bannermen

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we focus on banners
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See some of our work

Johnnie Walker

Johnnie Walker our work Standard Media Adverts Exceptional and Unparalleled Johnnie Walker is one of those brands to whom we could pen a love letter. Their briefs range from elegant builds with subtle animation to chipper and quick frame transitions with bright colours, to builds that feature rich colours paired with smooth and captivating animation. [...]

Diet Coke

Diet Coke our work Standard Media Adverts Oh yes, we can What’s better than an animated banner ad? Probably nothing—except maybe a glittery animated banner ad! And that’s exactly the creative brief that Diet Coke came to us with. We were only too happy to help glitter-fy the screens of Diet Coke’s audience with these [...]

Heineken Social

Heineken Social UEFA Champions League our work Social Facebook Instagram Global campaign in 6 hours or less Heineken came to us in 2018 with some lofty social media goals as they wanted to make their brand synonymous with UEFA Champions League games. To do so, they proposed creating Instagram posts, Instagram Stories, YouTube videos, and [...]


Nike our work Rich Media Adverts Find your Unlimited Potential Nike approached us with a killer banner ad campaign concept—desktop-only video ads that featured various Nike athletes, almost no text aside from a tagline, and multiple product shots in action. Which is exactly what we created! Just try and tell us these aren’t the slickest [...]

Heineken Rich

Heineken our work Rich Media Adverts Raise a Heineken to Video & HTML5 Integration Heineken is one of our favourite brands to work with, both because they have such great creatives and because they have such high standards. For this rich media campaign, we were commissioned to seamlessly integrate HTML5 with video. A quick word [...]


Gatorade our work Standard Media Adverts Client Direct Gatorade is one of our most important direct-to-client relationships. While more and more companies are looking to in-house some or all of the production process, our professionalism and expertise really starts to shine. Deploying (on average) two or three campaigns a year, it was not financially viable [...]


E.ON our work Rich Media Adverts Dynamic Media Programmatic Display Guardians of the Brand Galaxy E.ON is an international, privately owned energy supplier based in Essen, Germany, and has around 43,000 employees. As with any global powerhouse, E.ON delivers only the highest quality in everything they do, and digital display media is no exception. The [...]

McDonald’s Wraps

McDonald's Wraps our work Standard Media Adverts Campaign Consistency We know it feels like it's been a long time since McDonald's launched it's wraps, but when they did, we were right there with them! To get this campaign out the door, we produced a series of video and HTML5 units. This campaign was actually launched [...]

McDonald’s GTA

McDonald's GTA our work Rich Media Adverts Dynamic Media Parallax Plunge When McDonald's comes knocking at your door, you answer. So when we were brought in to help introduce the flavours of America to a British audience, we were thrilled! The beauty of these banners is found in their simplicity. As anyone who works with [...]

Destination BC

Destination BC our work Standard Media Ads Rich Media Ads Programmatic Ads Go Wilder Explore BC is an initiative to get BC residents to experience different aspects of their province during the fall, winter and spring months. It also includes a global ski campaign which help to advertise BC ski resorts, which account for almost [...]

Lotto Max

Lotto Max Millions our work Rich Media Adverts Dynamic Display Programmatic Display Retargeting Undercover This campaign for Lotto Max Millions was perhaps one of the most challenging projects we have undertaken. Take a minute to consider that every single banner you see on this page is in fact the exact same banner with minor adjustments [...]

Amazon Prime

Amazon Prime our work Standard Media Adverts Fall in Love with Amazon Prime This great set of banners was designed to accompany a campaign that saw shoppers falling in love not only with an Amazon product, but with the version of themselves who made the purchase. In the television spot associated with these banners, shoppers [...]


Evo our work Rich Media Adverts It's a BC Thing Evo is a carsharing service in the Greater Vancouver area, created by the British Columbia Automobile Association. When Evo approached us to re-create their visually stunning TV spot in HTML5 it was not a simple task because at the time, the digital sphere was undergoing [...]

Google Assistant

Google Assistant our work Standard Media Adverts The Tightest of Deadlines Working with an international powerhouse brand like Google is always exciting and this campaign for Google Assistant was nothing if not that. The biggest challenge facing our team on this project was the tight deadlines. The client had less than a week to produce [...]


Bulb our work Standard Media Adverts Greener. Brighter. Better. Working with Bulb was simply electric! Pun intended! But seriously, getting this campaign in and out the door was a lot of fun. Firstly, Bulb has such an undeniably cool style and we were very excited to bring the hand drawing to life. As with most [...]

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The Bannermen pride themselves on their expertise in HTML5—among other ad technologies! Why not let them wow you with their knowledge in your next digital campaign?!

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