HTML5 Banner Production by Industry Experts?
Users respond better to animated banner adverts than to static ones. Statistics from eMarketer show that the click-through rate on rich media banner adverts is 267% greater than their static counterparts, which drives more traffic to your website. Having users interact with your advert increases overall awareness, recall and recognition of your brand.
According to a report from PricewaterhouseCoopers (PwC) and the Interactive Advertising Bureau (IAB), digital advertising has overtaken TV for the first time ever in the USA. Considering this, it is important to understand which methods of digital advertising are most effective. So, what about the classic banner ad? This form of digital advertising has been around from the beginning of online advertising (actually, it kind of was the beginning of online advertising!), but with an HTML5 banner, the world of banner ads enters a new age, especially on mobile ads and their corresponding devices. And this has only increased the demand for HTML5 banners. Having them created by an expert agency is the best way to ensure you get the maximum impact from this medium.
An advertising campaign professionally developed by an agency that understands how digital marketing works will surpass campaigns built by budget developers every time. At our agency, designers and ad technologists work hand-in-hand to make your HTML5 ads the absolute best they can be. See some of our HTML5 Banners:
Why has HTML5 become an industry standard?
Flash was the go-to format for animated and video banner adverts for many years, so convincing brands to make the shift over to HTML5 was no easy task. But Flash actually fell short in quite a few areas, making it difficult for developers to make equally accessible units across a multitude of devices and for consumers to properly view.
Steve Jobs penned an open letter to users and industry experts in 2010 succinctly summing up the major issues with Flash that prohibited it from being a viable option for Apple products and in turn, the rest of the technological world. Citing issues such as proprietary software, a lack of reliability, security, performance, the drawbacks and downfalls of Flash seem numerous and yet, not exhausted. Additionally, Flash had other issues that would further impact the consumer’s ability to enjoy and interact the material that is being served to them on the web. Flash’s inability to decode video units in hardware meant that videos were decoded in the software itself which often resulted in the consumer’s battery life being reduced by half. Another major hindrance is Flash’s reliance on rollovers and mouse pointers which greatly reduced accessibility of online material with more and more screens becoming touch based, rather than mouse reliant. Overall, Flash was a program that was designed to work on a PC with a mouse.
When the tech world started turning to devices that were touch-based, low power, and made use of technology that worked no matter the device they were on, Flash fell short over and over. It is also important to note all major desktop and mobile platforms have phased out Flash as of 2015, Adobe eventually announced that Flash has deprecated and has been given an official end-of-life date in 2020.