Find your Unlimited Potential
Nike approached us with a killer banner ad campaign concept—desktop-only video ads that featured various Nike athletes, almost no text aside from a tagline, and multiple product shots in action. Which is exactly what we created! Just try and tell us these aren’t the slickest things to cross your screen today.
These units hero Mo Farah and Dafne Schippers alongside multiple other Nike athletes who are all working out or practicing their sport in Nike shoes. Which, coincidentally, are the only bursts of colour in an otherwise monochromatic action reel—drawing the eye to the branded product throughout the units.
As part of their Just Do It Unlimited Potential campaign, these video units highlight the craft and dedication that Nike athletes perform with and at the base of their performance sits Nike’s shoes, branded, colourful, and providing the perfect support for their sports.