Animated Ads

What are animated advertisements?

An animated ad is any digital display unit that has movement—no matter the intricacy or simplicity of the movement involved. In contrast, static banners have zero movement; they’re the web equivalent of your morning paper. Over the years, in a bid to hold user attention, old fashion static banners have evolved to become animated banner ads that you see on most web pages today.

You may hear ‘animated’ and get nervous thinking of Pixar-like frames of animation but don’t panic! Animated banners can run the gamut from subtle pans and zooms on the background image, to copy that fades in and out, to fully animated characters. Because of the eye catching movement, animated banners stand out from the static data on websites and social media platforms and can provide much higher ROI than a similarly static campaign.

EVO

The image in the middle is what we call a static banner. This is a banner with absolutely no animation whatsoever. Notice how the units on the left and right catch your attention more than the unit in the center? The animation on the units on the side tell a story, which invites the you to engage with them for longer periods of time.

How can your business benefit from animated banners?

Animated banners have the innate ability to be unique and stand out, which means that users will engage with your banner for a longer period. This might not seem too impressive, but studies show that 1-2 seconds extra viewing time can translated into a huge jump in brand recognition. For example,  according to a study conducted by Inskin, “50% of users were able to recall the [animated] advertised brand after 1-2 seconds of visual engagement time, versus 35% after only 0-1 seconds.” This goes to show that animated banners translates directly to higher user engagement!

Some of our Animated Ads

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See some of our work

Diet Coke

Diet Coke our work Standard Media Adverts Oh yes, we can What’s better than an animated banner ad? Probably nothing—except maybe a glittery animated banner ad! And that’s exactly the creative brief that Diet Coke came to us with. We were only too happy to help glitter-fy the screens of Diet Coke’s audience with these [...]

Heineken Social

Heineken Social UEFA Champions League our work Social Facebook Instagram Global campaign in 6 hours or less Heineken came to us in 2018 with some lofty social media goals as they wanted to make their brand synonymous with UEFA Champions League games. To do so, they proposed creating Instagram posts, Instagram Stories, YouTube videos, and [...]

Nike

Nike our work Rich Media Adverts Find your Unlimited Potential Nike approached us with a killer banner ad campaign concept—desktop-only video ads that featured various Nike athletes, almost no text aside from a tagline, and multiple product shots in action. Which is exactly what we created! Just try and tell us these aren’t the slickest [...]

Heineken Rich

Heineken our work Rich Media Adverts Raise a Heineken to Video & HTML5 Integration Heineken is one of our favourite brands to work with, both because they have such great creatives and because they have such high standards. For this rich media campaign, we were commissioned to seamlessly integrate HTML5 with video. A quick word [...]

Gatorade

Gatorade our work Standard Media Adverts Client Direct Gatorade is one of our most important direct-to-client relationships. While more and more companies are looking to in-house some or all of the production process, our professionalism and expertise really starts to shine. Deploying (on average) two or three campaigns a year, it was not financially viable [...]

EON

E.ON our work Rich Media Adverts Dynamic Media Programmatic Display Guardians of the Brand Galaxy E.ON is an international, privately owned energy supplier based in Essen, Germany, and has around 43,000 employees. As with any global powerhouse, E.ON delivers only the highest quality in everything they do, and digital display media is no exception. The [...]

McDonald’s Wraps

McDonald's Wraps our work Standard Media Adverts Campaign Consistency We know it feels like it's been a long time since McDonald's launched it's wraps, but when they did, we were right there with them! To get this campaign out the door, we produced a series of video and HTML5 units. This campaign was actually launched [...]

McDonald’s GTA

McDonald's GTA our work Rich Media Adverts Dynamic Media Parallax Plunge When McDonald's comes knocking at your door, you answer. So when we were brought in to help introduce the flavours of America to a British audience, we were thrilled! The beauty of these banners is found in their simplicity. As anyone who works with [...]

Destination BC

Destination BC our work Standard Media Ads Rich Media Ads Programmatic Ads Go Wilder Explore BC is an initiative to get BC residents to experience different aspects of their province during the fall, winter and spring months. It also includes a global ski campaign which help to advertise BC ski resorts, which account for almost [...]

Lotto Max

Lotto Max Millions our work Rich Media Adverts Dynamic Display Programmatic Display Retargeting Undercover This campaign for Lotto Max Millions was perhaps one of the most challenging projects we have undertaken. Take a minute to consider that every single banner you see on this page is in fact the exact same banner with minor adjustments [...]

Amazon Prime

Amazon Prime our work Standard Media Adverts Fall in Love with Amazon Prime This great set of banners was designed to accompany a campaign that saw shoppers falling in love not only with an Amazon product, but with the version of themselves who made the purchase. In the television spot associated with these banners, shoppers [...]

Evo

Evo our work Rich Media Adverts It's a BC Thing Evo is a carsharing service in the Greater Vancouver area, created by the British Columbia Automobile Association. When Evo approached us to re-create their visually stunning TV spot in HTML5 it was not a simple task because at the time, the digital sphere was undergoing [...]

Google Assistant

Google Assistant our work Standard Media Adverts The Tightest of Deadlines Working with an international powerhouse brand like Google is always exciting and this campaign for Google Assistant was nothing if not that. The biggest challenge facing our team on this project was the tight deadlines. The client had less than a week to produce [...]

Bulb

Bulb our work Standard Media Adverts Greener. Brighter. Better. Working with Bulb was simply electric! Pun intended! But seriously, getting this campaign in and out the door was a lot of fun. Firstly, Bulb has such an undeniably cool style and we were very excited to bring the hand drawing to life. As with most [...]

Three

Three our work Rich Media Adverts Use the Best Network for Data—#dontbeamelt If you live and work in the UK, there is little chance that you managed to escape Love Island. Obviously, we don't mean that you were literally marooned on a island called love. We only mean that you were metaphorically stranded there for [...]

Get in touch

We’re ready to take your animations to the highest heights! From amped up illustrations to subtle, elegant pans and fades, we’re here to help make your animation dreams a reality.

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