Digital Out Of Home

The Cutting Edge of Ad Tech: DOOH

Digital out of home advertising is a highly effective way to deliver your ads to large groups of people while they are out and about in the big wide world. It’s an ad format that reaches your audience as soon as they leave their home, wherever they may go. From shopping centres to cinemas, airports to train stations, DOOH ads are everywhere and quickly becoming one of the modern digital marketer’s new favourite tools.

While billboards have been around for rather a long time, (Google tells us they existed as far back as the 15th century apparently and frankly, we’re a little shook) a new species of billboard is emerging. Today’s digital billboards make it possible to deliver moving and even interactive ads to large audiences in public spaces. It’s an exciting time as digital out of home advertising continues to emerge and evolve, so get ahead of the curve and utilise this new method of advertising to reach a wider audience than ever before.

The Benefits of DOOH Advertising

If DOOH tickles your fancy, it’s important to look at some of the benefits to help you decide if it’s right for you and your business or brand. Firstly, it’s relatively low-cost. Provided the digital screen is already set up and you simply have to rent the space, DOOH is a relatively low-cost way to advertise to a large number of people compared to other methods, such as TV ads or print advertising.

Secondly, DOOH always stays fresh. Since most digital billboards change the ad on display around every 15 seconds, people passing by won’t get sick of seeing the same old thing day in day out. Variety is the spice of life, after all. You can also get impressive with your tech and wow your audience. When used in combination with other new technologies – like facial recognition, sensors or real-time weather data – you can deliver a powerful advertising experience that’s perfectly tailored to the needs and wants of your target customer.

And finally, DOOH has excellent reporting features. Just like other forms of digital advertising, modern DOOH ad campaigns can offer insights into who has seen and interacted with your ad. Understanding audience data such as age, gender and number of people reached can help you further tailor your DOOH ads, and other digital assets, going forward. If you’re looking for a low-cost way to target a large outdoor audience, with perhaps a dollop of fancy tech magic to top it off, DOOH could be just perfect for you.

See some of our work

Heineken Social

Heineken Social UEFA Champions League our work Social Facebook Instagram Global campaign in 6 hours or less Heineken came to us in 2018 with some lofty social media goals as they wanted to make their brand synonymous with UEFA Champions League games. To do so, they proposed creating Instagram posts, Instagram Stories, YouTube videos, and [...]

Nike

Nike our work Rich Media Adverts Find your Unlimited Potential Nike approached us with a killer banner ad campaign concept—desktop-only video ads that featured various Nike athletes, almost no text aside from a tagline, and multiple product shots in action. Which is exactly what we created! Just try and tell us these aren’t the slickest [...]

Sainsbury’s TU

Sainsbury's TU our work Rich Media Adverts Standard Media Adverts The Latest Fashion Inspirations Sainsbury’s Tu is a line of clothing presented by the supermarket chain. We’ve been lucky to help with quite a few of their standard, programmatic campaigns. Sainsbury’s campaigns for the supermarket side of business are very branded and the campaigns for [...]

Heineken Rich

Heineken our work Rich Media Adverts Raise a Heineken to Video & HTML5 Integration Heineken is one of our favourite brands to work with, both because they have such great creatives and because they have such high standards. For this rich media campaign, we were commissioned to seamlessly integrate HTML5 with video. A quick word [...]

Gatorade

Gatorade our work Standard Media Adverts Client Direct Gatorade is one of our most important direct-to-client relationships. While more and more companies are looking to in-house some or all of the production process, our professionalism and expertise really starts to shine. Deploying (on average) two or three campaigns a year, it was not financially viable [...]

EON

E.ON our work Rich Media Adverts Dynamic Media Programmatic Display Guardians of the Brand Galaxy E.ON is an international, privately owned energy supplier based in Essen, Germany, and has around 43,000 employees. As with any global powerhouse, E.ON delivers only the highest quality in everything they do, and digital display media is no exception. The [...]

McDonald’s Wraps

McDonald's Wraps our work Standard Media Adverts Campaign Consistency We know it feels like it's been a long time since McDonald's launched it's wraps, but when they did, we were right there with them! To get this campaign out the door, we produced a series of video and HTML5 units. This campaign was actually launched [...]

McDonald’s GTA

McDonald's GTA our work Rich Media Adverts Dynamic Media Parallax Plunge When McDonald's comes knocking at your door, you answer. So when we were brought in to help introduce the flavours of America to a British audience, we were thrilled! The beauty of these banners is found in their simplicity. As anyone who works with [...]

Destination BC

Destination BC our work Standard Media Ads Rich Media Ads Programmatic Ads Go Wilder Explore BC is an initiative to get BC residents to experience different aspects of their province during the fall, winter and spring months. It also includes a global ski campaign which help to advertise BC ski resorts, which account for almost [...]

Lotto Max

Lotto Max Millions our work Rich Media Adverts Dynamic Display Programmatic Display Retargeting Undercover This campaign for Lotto Max Millions was perhaps one of the most challenging projects we have undertaken. Take a minute to consider that every single banner you see on this page is in fact the exact same banner with minor adjustments [...]

Amazon Prime

Amazon Prime our work Standard Media Adverts Fall in Love with Amazon Prime This great set of banners was designed to accompany a campaign that saw shoppers falling in love not only with an Amazon product, but with the version of themselves who made the purchase. In the television spot associated with these banners, shoppers [...]

Evo

Evo our work Rich Media Adverts It's a BC Thing Evo is a carsharing service in the Greater Vancouver area, created by the British Columbia Automobile Association. When Evo approached us to re-create their visually stunning TV spot in HTML5 it was not a simple task because at the time, the digital sphere was undergoing [...]

Google Assistant

Google Assistant our work Standard Media Adverts The Tightest of Deadlines Working with an international powerhouse brand like Google is always exciting and this campaign for Google Assistant was nothing if not that. The biggest challenge facing our team on this project was the tight deadlines. The client had less than a week to produce [...]

Bulb

Bulb our work Standard Media Adverts Greener. Brighter. Better. Working with Bulb was simply electric! Pun intended! But seriously, getting this campaign in and out the door was a lot of fun. Firstly, Bulb has such an undeniably cool style and we were very excited to bring the hand drawing to life. As with most [...]

Three

Three our work Rich Media Adverts Use the Best Network for Data—#dontbeamelt If you live and work in the UK, there is little chance that you managed to escape Love Island. Obviously, we don't mean that you were literally marooned on a island called love. We only mean that you were metaphorically stranded there for [...]

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Consistency across your digital display campaigns increases brand awareness and is proven to have a positive impact on your ROI. Keeping your banners, social and DOOH in one place can help you do that. If you want to discuss the ways we can help you get consistent animation across all channels, get in touch!

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