The Cutting Edge of Ad Tech: DOOH
Digital out of home advertising is a highly effective way to deliver your ads to large groups of people while they are out and about in the big wide world. It’s an ad format that reaches your audience as soon as they leave their home, wherever they may go. From shopping centres to cinemas, airports to train stations, DOOH ads are everywhere and quickly becoming one of the modern digital marketer’s new favourite tools.
While billboards have been around for rather a long time, (Google tells us they existed as far back as the 15th century apparently and frankly, we’re a little shook) a new species of billboard is emerging. Today’s digital billboards make it possible to deliver moving and even interactive ads to large audiences in public spaces. It’s an exciting time as digital out of home advertising continues to emerge and evolve, so get ahead of the curve and utilise this new method of advertising to reach a wider audience than ever before.
The Benefits of DOOH Advertising
If DOOH tickles your fancy, it’s important to look at some of the benefits to help you decide if it’s right for you and your business or brand. Firstly, it’s relatively low-cost. Provided the digital screen is already set up and you simply have to rent the space, DOOH is a relatively low-cost way to advertise to a large number of people compared to other methods, such as TV ads or print advertising.
Secondly, DOOH always stays fresh. Since most digital billboards change the ad on display around every 15 seconds, people passing by won’t get sick of seeing the same old thing day in day out. Variety is the spice of life, after all. You can also get impressive with your tech and wow your audience. When used in combination with other new technologies – like facial recognition, sensors or real-time weather data – you can deliver a powerful advertising experience that’s perfectly tailored to the needs and wants of your target customer.
And finally, DOOH has excellent reporting features. Just like other forms of digital advertising, modern DOOH ad campaigns can offer insights into who has seen and interacted with your ad. Understanding audience data such as age, gender and number of people reached can help you further tailor your DOOH ads, and other digital assets, going forward. If you’re looking for a low-cost way to target a large outdoor audience, with perhaps a dollop of fancy tech magic to top it off, DOOH could be just perfect for you.