McDonald’s GTA
Rich Media Adverts
Dynamic Media
Parallax Plunge
When McDonald’s comes knocking at your door, you answer. So when we were brought in to help introduce the flavours of America to a British audience, we were thrilled!
The beauty of these banners is found in their simplicity. As anyone who works with CSS and JavaScript knows, a simple parallax is incredibly easy to pull off. In fact, if the background image repeats more than once, you can have your background loop infinitely using a relatively small image. While this kind of animation is big on impact and low on filesize, we don’t actually see it implemented as often as it could be. These McDonald’s units take the parallax plunge and take the user on a literal trip across america from the comfort of their desktop.
The Devil is in the Details
What makes these units so great from a creative perspective is the relative amount of detail that is included in the background images. From fields, to ranches to skylines, there is no doubt what part of America you are travelling. It’s these tell-tale details that make the story so compelling to watch unfold before your eyes!
See some of our work
Get in touch
Need to take your campaigns to the next level? We offer services from concepting, to design to production. We can also help repurpose your banners for social media or vice versa. If you need a one-stop-shop for digital display, get in touch!
Get in touch
Need to take your campaigns to the next level? We offer services from concepting, to design to production. We can also help repurpose your banners for social media or vice versa. If you need a one-stop-shop for digital display, get in touch!