Video Ads

What are video ads?

Video banner ads, also called in-banner video ads, are ads that show a video within a standard banner ad size. These units are often expandable to give the video more surface area to play in, but this isn’t always the case.

As with all banner ads, it’s important to think of the user and ensure that your video ad enriches, rather than interrupts, their internet session. Google has the definitive guide on the rules and specs of video ads here, but it’s important to note that all video interactions are initiated by the viewer and as video ads can have a higher file size, video ads are not served to mobile users. If you’re looking to target mobile users as well, this means that you’ll need to have a backup creative—maybe an animated HTML5 ad!?—for those customers.

The Benefits of video ads

Video ads are a great format to include in your media plan. According to a consumer psychology study, 62% of marketers say that video advertising increases engagement and ROI by more than 40%. Videos are also very easily repurposed into assets for other components of your digital campaign. As video ads offer another—often more effective— way for your brand to leave an impression in the mind of your consumers, it also helps that video ads are easier to share and more likely to create a viral buzz. Especially when you consider that 4 billion video ads are seen on Youtube alone every day!

The Stats on Video Ads:

Whether or not you use video in your social media ads or your banner ads, advertisers are pretty unanimous that video does one thing to their digital campaigns: make them successful!

58% of consumers prefer well produced video ads.

74% of consumers share video content from brands on social media

Total video ad revenue doubled from $5.9 billion in 2015 to $11.9 billion in 2017

87% of digital display advertisers use video content and 51% of those advertisers say video gives the best ROI. They also agree that revenue grows 49% faster than campaigns that don’t use video.

Why Choose The Bannermen

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See some of our work

Heineken Social

Heineken Social UEFA Champions League our work Social Facebook Instagram Global campaign in 6 hours or less Heineken came to us in 2018 with some lofty social media goals as they wanted to make their brand synonymous with UEFA Champions League games. To do so, they proposed creating Instagram posts, Instagram Stories, YouTube videos, and [...]

Nike

Nike our work Rich Media Adverts Find your Unlimited Potential Nike approached us with a killer banner ad campaign concept—desktop-only video ads that featured various Nike athletes, almost no text aside from a tagline, and multiple product shots in action. Which is exactly what we created! Just try and tell us these aren’t the slickest [...]

Sainsbury’s TU

Sainsbury's TU our work Rich Media Adverts Standard Media Adverts The Latest Fashion Inspirations Sainsbury’s Tu is a line of clothing presented by the supermarket chain. We’ve been lucky to help with quite a few of their standard, programmatic campaigns. Sainsbury’s campaigns for the supermarket side of business are very branded and the campaigns for [...]

Heineken Rich

Heineken our work Rich Media Adverts Raise a Heineken to Video & HTML5 Integration Heineken is one of our favourite brands to work with, both because they have such great creatives and because they have such high standards. For this rich media campaign, we were commissioned to seamlessly integrate HTML5 with video. A quick word [...]

Gatorade

Gatorade our work Standard Media Adverts Client Direct Gatorade is one of our most important direct-to-client relationships. While more and more companies are looking to in-house some or all of the production process, our professionalism and expertise really starts to shine. Deploying (on average) two or three campaigns a year, it was not financially viable [...]

EON

E.ON our work Rich Media Adverts Dynamic Media Programmatic Display Guardians of the Brand Galaxy E.ON is an international, privately owned energy supplier based in Essen, Germany, and has around 43,000 employees. As with any global powerhouse, E.ON delivers only the highest quality in everything they do, and digital display media is no exception. The [...]

McDonald’s Wraps

McDonald's Wraps our work Standard Media Adverts Campaign Consistency We know it feels like it's been a long time since McDonald's launched it's wraps, but when they did, we were right there with them! To get this campaign out the door, we produced a series of video and HTML5 units. This campaign was actually launched [...]

McDonald’s GTA

McDonald's GTA our work Rich Media Adverts Dynamic Media Parallax Plunge When McDonald's comes knocking at your door, you answer. So when we were brought in to help introduce the flavours of America to a British audience, we were thrilled! The beauty of these banners is found in their simplicity. As anyone who works with [...]

Destination BC

Destination BC our work Standard Media Ads Rich Media Ads Programmatic Ads Go Wilder Explore BC is an initiative to get BC residents to experience different aspects of their province during the fall, winter and spring months. It also includes a global ski campaign which help to advertise BC ski resorts, which account for almost [...]

Lotto Max

Lotto Max Millions our work Rich Media Adverts Dynamic Display Programmatic Display Retargeting Undercover This campaign for Lotto Max Millions was perhaps one of the most challenging projects we have undertaken. Take a minute to consider that every single banner you see on this page is in fact the exact same banner with minor adjustments [...]

Amazon Prime

Amazon Prime our work Standard Media Adverts Fall in Love with Amazon Prime This great set of banners was designed to accompany a campaign that saw shoppers falling in love not only with an Amazon product, but with the version of themselves who made the purchase. In the television spot associated with these banners, shoppers [...]

Evo

Evo our work Rich Media Adverts It's a BC Thing Evo is a carsharing service in the Greater Vancouver area, created by the British Columbia Automobile Association. When Evo approached us to re-create their visually stunning TV spot in HTML5 it was not a simple task because at the time, the digital sphere was undergoing [...]

Google Assistant

Google Assistant our work Standard Media Adverts The Tightest of Deadlines Working with an international powerhouse brand like Google is always exciting and this campaign for Google Assistant was nothing if not that. The biggest challenge facing our team on this project was the tight deadlines. The client had less than a week to produce [...]

Bulb

Bulb our work Standard Media Adverts Greener. Brighter. Better. Working with Bulb was simply electric! Pun intended! But seriously, getting this campaign in and out the door was a lot of fun. Firstly, Bulb has such an undeniably cool style and we were very excited to bring the hand drawing to life. As with most [...]

Three

Three our work Rich Media Adverts Use the Best Network for Data—#dontbeamelt If you live and work in the UK, there is little chance that you managed to escape Love Island. Obviously, we don't mean that you were literally marooned on a island called love. We only mean that you were metaphorically stranded there for [...]

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