Programmatic Ads

What are programmatic ads?

Programmatic display advertising brings the potential for businesses to reach larger, more targeted audiences than ever before. Algorithms and data allow advertisers to reach hyper-focused groups of consumers with their digital display and deliver ads to the customers most likely to be interested in a product or service. All this talk of algorithms and targeting may seem a little overwhelming, particularly to those new to the world of online advertising. But worry not – that’s exactly why we’re here.

In the past, advertising was bought and sold via advertiser & media company rep relations, much the way print media is still sold today. The advantage of digital is that media space can be programmed into a large database or directory of all available media space across the entire internet. Furthermore, due to the cookies that collect data about the user through the browser, there is also a corresponding “directory” of all the viewers on the internet, along with a list of their location, approximate age, gender, general likes and dislikes. The cross-reference of these directories, coupled with sophisticated bidding technology that rivals that of any stock exchange, creates the programmatic environment through which almost all digital display advertising is served today. Programmatic advertising, therefore, is the automated buying and selling of advertising space across the entire world wide web.

Programmatic platforms have been consistently growing their inventory and database of available advertising space so that advertisers can have access to desktop, tablet, DOOH, and mobile platforms equally. Programmatic ads work with data such as demographic information like age, gender and location, as well as actions users have taken on a website – such as engaging with content, adding items to a basket or filling in a form. The targeting tactics that are utilized in programmatic advertising see that advertisers only pay when their ad is served to the right customer at the right time, rather than blindly pouring valuable advertising dollars into a hand-placed ad in X, Y, and Z placements that may or may not find the intended audience.

Take a look at some other forms of advanced digital advertising

Why Choose Programmatic Ads?

These days, advertisers do not have much choice except to deliver their ads programmatically, as this is how most of the internet advertising sphere operates. Advertisers do, however, have the option of which media agency, or which platform to use in the programmatic environment. It goes without saying that not all media agencies, or all platforms, are created equal. Recent scandals have rocked the Advertising world, as it turns out that media was being sold, and never served.¹ Or that people were bidding on and purchasing media in such far flung corners of the internet, that is was practically impossible that it would ever be viewed. While most of the blame for this scandal lies with the media agencies, it is worth noting that advertisers looking to get the most media for the least amount of money, was also a factor in the “buying” and selling of what we call “garbage media”. As an advertiser, be sure to demand transparency in all your programmatic dealings. If some deal looks too good to be true, there is a chance that it is.

Thus, as an advertiser, digital advertising transparency should be a key goal of your programmatic agenda. With that being said, programmatic ads are still very good for keeping existing users engaged and reminded of your products—with responsible retargeting ads. As a business, you may find some users drop out of the buyer’s journey at a certain stage. Rather than losing these customers completely, you can deliver specific messaging which is tailored to bring them back into the buying cycle. All thanks to some perfectly timed and served dynamic creative banners!

The beauty of programmatic ads is that they can come in all kinds of shapes and forms. From static ads to all-singing, all-dancing interactive or animated content worthy of their own award-winning Broadway musical, the choice is yours. Some emerging display ad types which are proving popular are video display ads, which place your brand front and centre.

With appropriate planning and resource, the only limit to programmatic ads is the imagination of your creatives!

Why Choose The Bannermen

we’re open 24 hours
no consultation fees
our experience delivers
we offer fixed prices
we focus on banners
we train your team

See some of our work

Johnnie Walker

Johnnie Walker our work Standard Media Adverts Exceptional and Unparalleled Johnnie Walker is one of those brands to whom we could pen a love letter. Their briefs range from elegant builds with subtle animation to chipper and quick frame transitions with bright colours, to builds that feature rich colours paired with smooth and captivating animation. [...]

Diet Coke

Diet Coke our work Standard Media Adverts Oh yes, we can What’s better than an animated banner ad? Probably nothing—except maybe a glittery animated banner ad! And that’s exactly the creative brief that Diet Coke came to us with. We were only too happy to help glitter-fy the screens of Diet Coke’s audience with these [...]

Heineken Social

Heineken Social UEFA Champions League our work Social Facebook Instagram Global campaign in 6 hours or less Heineken came to us in 2018 with some lofty social media goals as they wanted to make their brand synonymous with UEFA Champions League games. To do so, they proposed creating Instagram posts, Instagram Stories, YouTube videos, and [...]

Nike

Nike our work Rich Media Adverts Find your Unlimited Potential Nike approached us with a killer banner ad campaign concept—desktop-only video ads that featured various Nike athletes, almost no text aside from a tagline, and multiple product shots in action. Which is exactly what we created! Just try and tell us these aren’t the slickest [...]

Heineken Rich

Heineken our work Rich Media Adverts Raise a Heineken to Video & HTML5 Integration Heineken is one of our favourite brands to work with, both because they have such great creatives and because they have such high standards. For this rich media campaign, we were commissioned to seamlessly integrate HTML5 with video. A quick word [...]

Gatorade

Gatorade our work Standard Media Adverts Client Direct Gatorade is one of our most important direct-to-client relationships. While more and more companies are looking to in-house some or all of the production process, our professionalism and expertise really starts to shine. Deploying (on average) two or three campaigns a year, it was not financially viable [...]

EON

E.ON our work Rich Media Adverts Dynamic Media Programmatic Display Guardians of the Brand Galaxy E.ON is an international, privately owned energy supplier based in Essen, Germany, and has around 43,000 employees. As with any global powerhouse, E.ON delivers only the highest quality in everything they do, and digital display media is no exception. The [...]

McDonald’s Wraps

McDonald's Wraps our work Standard Media Adverts Campaign Consistency We know it feels like it's been a long time since McDonald's launched it's wraps, but when they did, we were right there with them! To get this campaign out the door, we produced a series of video and HTML5 units. This campaign was actually launched [...]

McDonald’s GTA

McDonald's GTA our work Rich Media Adverts Dynamic Media Parallax Plunge When McDonald's comes knocking at your door, you answer. So when we were brought in to help introduce the flavours of America to a British audience, we were thrilled! The beauty of these banners is found in their simplicity. As anyone who works with [...]

Destination BC

Destination BC our work Standard Media Ads Rich Media Ads Programmatic Ads Go Wilder Explore BC is an initiative to get BC residents to experience different aspects of their province during the fall, winter and spring months. It also includes a global ski campaign which help to advertise BC ski resorts, which account for almost [...]

Lotto Max

Lotto Max Millions our work Rich Media Adverts Dynamic Display Programmatic Display Retargeting Undercover This campaign for Lotto Max Millions was perhaps one of the most challenging projects we have undertaken. Take a minute to consider that every single banner you see on this page is in fact the exact same banner with minor adjustments [...]

Amazon Prime

Amazon Prime our work Standard Media Adverts Fall in Love with Amazon Prime This great set of banners was designed to accompany a campaign that saw shoppers falling in love not only with an Amazon product, but with the version of themselves who made the purchase. In the television spot associated with these banners, shoppers [...]

Evo

Evo our work Rich Media Adverts It's a BC Thing Evo is a carsharing service in the Greater Vancouver area, created by the British Columbia Automobile Association. When Evo approached us to re-create their visually stunning TV spot in HTML5 it was not a simple task because at the time, the digital sphere was undergoing [...]

Google Assistant

Google Assistant our work Standard Media Adverts The Tightest of Deadlines Working with an international powerhouse brand like Google is always exciting and this campaign for Google Assistant was nothing if not that. The biggest challenge facing our team on this project was the tight deadlines. The client had less than a week to produce [...]

Bulb

Bulb our work Standard Media Adverts Greener. Brighter. Better. Working with Bulb was simply electric! Pun intended! But seriously, getting this campaign in and out the door was a lot of fun. Firstly, Bulb has such an undeniably cool style and we were very excited to bring the hand drawing to life. As with most [...]

Get in touch

We have a crack team of designers, developers and animators waiting on your call.

Contact us