Diet Coke
Standard Media Adverts
Oh yes, we can
What’s better than an animated banner ad? Probably nothing—except maybe a glittery animated banner ad! And that’s exactly the creative brief that Diet Coke came to us with. We were only too happy to help glitter-fy the screens of Diet Coke’s audience with these cute and colloquial units.
Though the animation here is a bit more subdued than some of our projects, these units still grab their fair share of attention. By opting for a subtle animation and copy that gracefully fades in and out of the frame, the viewer is left with more time to take in the unique background and the familiar, relatable exclamations on the sides of the Diet Coke cans.
Twinkle, Twinkle
Though the twinkles in these units seem fairly straightforward, they were one of the more intricate aspects of this animation. We made the perfect sparkles and strategically placed them in each unit for maximum impact as well as readability while the code behind the units would randomize the turns, opacity, and scale of the twinkles. All to give the perfect glittery shimmer and shine!
Check out the Campaign
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Do you have a vision of glittering and sparkling banner ads and need help bringing that vision to life? We’re here to help!