Gatorade is one of our most important direct-to-client relationships. While more and more companies are looking to in-house some or all of the production process, our professionalism and expertise really starts to shine.
Deploying (on average) two or three campaigns a year, it was not financially viable to have a full-time banner developer on staff. Instead, Gatorade reached out to partner with us for our industry knowledge and expertise. Working with digital display is not equivalent to working with other forms of front-end development. A developer who is an expert at building websites will likely not have the niche knowledge required to produce a stunning digital display campaign on time and on budget. It’s for this reason that many clients prefer to use our services as part of their in-housing deployment plan.
Winning Banner Formula
Gatorade has written the book on how to produce a winning banner. Bold, bright branding and quick, punchy text means that users report brand recognition with viewing times of one second or less. We often use Gatorade in our training course on great banner design. If you would like us to run an in-house seminar to bolster your teams banner knowledge, get in touch!