Instant Experience Ads

All about instant experience Ads

According to the monolith that is Facebook, Instant Experience ads—or Canvas ads as they used to be called—are “a full-screen ad experience built for bringing brands and products to life on mobile.”

These interactive ads allow a user to delve into a fully immersive interactive brand experience of their own volition, all the meanwhile being hosted completely on Facebook (*insert shocked face emoji here*). The beauty of this master plan is that users or potential customers don’t have to navigate away from an ad to pick up the trail on that advertiser’s website to engage with the brand. Instant Experiences tell irresistible brand stories on mobile that are not only enjoyable for the user but effective for the brand itself. When a user chooses to engage with a brand’s ad that leads to an Instant Experience, it expands over the user’s entire mobile screen leading them down an interactive road where they can swipe, tap and scroll your brand’s ‘yellow brick road’.

How Effective Are We Talking?

A remarkable 53% of users that open an Instant Experience ad view at least half of it! If that didn’t knock your socks off, maybe this will. The average view time of an Instant Experience ad is 31 seconds! With a compelling and artfully crafted Instant Experience (maybe by digital display specialists like us!?), these ads have been known to boast even more surprising 70-second view time. This alone is astounding but when you stop and compare it to the widely known fact that the average attention span often hovers in the two-second range, the impact of and opportunity afforded by Instant Experience becomes even more alluring. If you needed even more proof, studies have shown that the CTR of Instant Experience ads can boast up numbers as high as 70%!

By combining all the most interactive and interesting aspects into one immersive experience, advertisers are cashing in on these unique layouts that offer their users a scuba-view into a perfectly curated branded story. The Instant Experience template allows you to combine video, photo, GIF, and CTA button altogether in the way that best speaks to your brand presence and that will be most appreciated by your audience. The finished product gives the illusion of a mini-website, that allows people to click, scroll, watch, listen and tap to immerse nearly every one of their senses in a branded atmosphere.

What About My Landing Pages?

What a great question! In fact, Instant Experience ads compliment landing pages so perfectly, they might as well star in a Nora Ephron movie together. While people can’t make transactions on the actual Facebook platform (yet), it’s this exact moment that sees Instant Experience ads and landing pages flawlessly combine user engagement and focus for the ultimate ROI. One of the more genius aspects of the Instant Experience template is the fully customizable CTA buttons—this allows your brand to convert an even higher number of customers because the CTA is beckoning them to exactly what you’ve spent the last few minutes showing them!

Instant Experience Ads

Instant Experience Ads are only one of the many types of ad in the digital universe. Here are some other social media and web ads we’re proud to have worked on:

Why use Instant Experience Ads?

Instant Experience allows you to create and design awe-inspiring and attractive ads that entertain and inform your audience. And the brilliance of this is advertisers have never had access to a user’s entire screen as they get with Instant Experience, but they get it with 100% of their user’s attention—because their user opted into it!

Why Choose The Bannermen

we’re open 24 hours
no consultation fees
our experience delivers
we offer fixed prices
we focus on banners
we train your team

See some of our work

Johnnie Walker

Johnnie Walker our work Standard Media Adverts Exceptional and Unparalleled Johnnie Walker is one of those brands to whom we could pen a love letter. Their briefs range from elegant builds with subtle animation to chipper and quick frame transitions with bright colours, to builds that feature rich colours paired with smooth and captivating animation. [...]

Diet Coke

Diet Coke our work Standard Media Adverts Oh yes, we can What’s better than an animated banner ad? Probably nothing—except maybe a glittery animated banner ad! And that’s exactly the creative brief that Diet Coke came to us with. We were only too happy to help glitter-fy the screens of Diet Coke’s audience with these [...]

Heineken Social

Heineken Social UEFA Champions League our work Social Facebook Instagram Global campaign in 6 hours or less Heineken came to us in 2018 with some lofty social media goals as they wanted to make their brand synonymous with UEFA Champions League games. To do so, they proposed creating Instagram posts, Instagram Stories, YouTube videos, and [...]


Nike our work Rich Media Adverts Find your Unlimited Potential Nike approached us with a killer banner ad campaign concept—desktop-only video ads that featured various Nike athletes, almost no text aside from a tagline, and multiple product shots in action. Which is exactly what we created! Just try and tell us these aren’t the slickest [...]

Heineken Rich

Heineken our work Rich Media Adverts Raise a Heineken to Video & HTML5 Integration Heineken is one of our favourite brands to work with, both because they have such great creatives and because they have such high standards. For this rich media campaign, we were commissioned to seamlessly integrate HTML5 with video. A quick word [...]


Gatorade our work Standard Media Adverts Client Direct Gatorade is one of our most important direct-to-client relationships. While more and more companies are looking to in-house some or all of the production process, our professionalism and expertise really starts to shine. Deploying (on average) two or three campaigns a year, it was not financially viable [...]


E.ON our work Rich Media Adverts Dynamic Media Programmatic Display Guardians of the Brand Galaxy E.ON is an international, privately owned energy supplier based in Essen, Germany, and has around 43,000 employees. As with any global powerhouse, E.ON delivers only the highest quality in everything they do, and digital display media is no exception. The [...]

McDonald’s Wraps

McDonald's Wraps our work Standard Media Adverts Campaign Consistency We know it feels like it's been a long time since McDonald's launched it's wraps, but when they did, we were right there with them! To get this campaign out the door, we produced a series of video and HTML5 units. This campaign was actually launched [...]

McDonald’s GTA

McDonald's GTA our work Rich Media Adverts Dynamic Media Parallax Plunge When McDonald's comes knocking at your door, you answer. So when we were brought in to help introduce the flavours of America to a British audience, we were thrilled! The beauty of these banners is found in their simplicity. As anyone who works with [...]

Destination BC

Destination BC our work Standard Media Ads Rich Media Ads Programmatic Ads Go Wilder Explore BC is an initiative to get BC residents to experience different aspects of their province during the fall, winter and spring months. It also includes a global ski campaign which help to advertise BC ski resorts, which account for almost [...]

Lotto Max

Lotto Max Millions our work Rich Media Adverts Dynamic Display Programmatic Display Retargeting Undercover This campaign for Lotto Max Millions was perhaps one of the most challenging projects we have undertaken. Take a minute to consider that every single banner you see on this page is in fact the exact same banner with minor adjustments [...]

Amazon Prime

Amazon Prime our work Standard Media Adverts Fall in Love with Amazon Prime This great set of banners was designed to accompany a campaign that saw shoppers falling in love not only with an Amazon product, but with the version of themselves who made the purchase. In the television spot associated with these banners, shoppers [...]


Evo our work Rich Media Adverts It's a BC Thing Evo is a carsharing service in the Greater Vancouver area, created by the British Columbia Automobile Association. When Evo approached us to re-create their visually stunning TV spot in HTML5 it was not a simple task because at the time, the digital sphere was undergoing [...]

Google Assistant

Google Assistant our work Standard Media Adverts The Tightest of Deadlines Working with an international powerhouse brand like Google is always exciting and this campaign for Google Assistant was nothing if not that. The biggest challenge facing our team on this project was the tight deadlines. The client had less than a week to produce [...]


Bulb our work Standard Media Adverts Greener. Brighter. Better. Working with Bulb was simply electric! Pun intended! But seriously, getting this campaign in and out the door was a lot of fun. Firstly, Bulb has such an undeniably cool style and we were very excited to bring the hand drawing to life. As with most [...]

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