All about instant experience Ads
According to the monolith that is Facebook, Instant Experience ads—or Canvas ads as they used to be called—are “a full-screen ad experience built for bringing brands and products to life on mobile.”
These interactive ads allow a user to delve into a fully immersive interactive brand experience of their own volition, all the meanwhile being hosted completely on Facebook (*insert shocked face emoji here*). The beauty of this master plan is that users or potential customers don’t have to navigate away from an ad to pick up the trail on that advertiser’s website to engage with the brand. Instant Experiences tell irresistible brand stories on mobile that are not only enjoyable for the user but effective for the brand itself. When a user chooses to engage with a brand’s ad that leads to an Instant Experience, it expands over the user’s entire mobile screen leading them down an interactive road where they can swipe, tap and scroll your brand’s ‘yellow brick road’.
Instant Experience Ads
Why use Instant Experience Ads?
Instant Experience allows you to create and design awe-inspiring and attractive ads that entertain and inform your audience. And the brilliance of this is advertisers have never had access to a user’s entire screen as they get with Instant Experience, but they get it with 100% of their user’s attention—because their user opted into it!