DMPU Ads

What is a DMPU? 

A DMPU, short for Double Mid-page Unit, that measures 300 pixels wide and 600 pixels high. This unit is also known as a tall rectangle or a half-page unit. These units almost always appear along the left or right side of a webpage and can be above or below the fold. Visibility for these units is, of course, higher when they’re placed nearer to the top of a website keeping as much of the unit above the scroll as possible. Due to their size, DMPUs never appear on mobile devices and so are reserved for desktop and tablet users.

The benefit of the DMPU banner ad comes down to its size. Doubling the length of the MPU does make it a bit more cumbersome, file size-wise, but it allows for a larger space for imagery and copy. According to Google’s measurements, the DMPU is the fastest growing ad size based on impressions and is indicative of a growing trend of media agencies recognizing the benefits of DMPUs and offering a greater selection of DMPU real estate to advertisers.

How to Make Standout DMPU Banners

DMPUs are quite large, and yet not as large as some of the bigger sizes in the banner-verse like billboard ads, and as such make great spots for either slightly longer messaging or video units. However, depending on your media buy, these units can be a challenge as their size doesn’t often lend itself to tiny file sizes.

With these units, it’s important to play to their strength, which is its large area for visibility. This unit is where you can show off your stunning campaign imagery and fit maybe a few extra words into your messaging to give it a little extra kick.

Understanding DMPU Banner Ads for your Business

We’ve managed to create numerous DMPU units with file sizes that range from standard 150KB to rich media with massive file sizes. However, if your campaign is full of real-life imagery, full-bleed images, or video, trying to get a DMPU into a standard file size can be tough. Which is why it’s always best to know the exact media buy and specs you’re working to before you begin the design process.

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See some of our work

Diet Coke

Diet Coke our work Standard Media Adverts Oh yes, we can What’s better than an animated banner ad? Probably nothing—except maybe a glittery animated banner ad! And that’s exactly the creative brief that Diet Coke came to us with. We were only too happy to help glitter-fy the screens of Diet Coke’s audience with these [...]

Heineken Social

Heineken Social UEFA Champions League our work Social Facebook Instagram Global campaign in 6 hours or less Heineken came to us in 2018 with some lofty social media goals as they wanted to make their brand synonymous with UEFA Champions League games. To do so, they proposed creating Instagram posts, Instagram Stories, YouTube videos, and [...]

Nike

Nike our work Rich Media Adverts Find your Unlimited Potential Nike approached us with a killer banner ad campaign concept—desktop-only video ads that featured various Nike athletes, almost no text aside from a tagline, and multiple product shots in action. Which is exactly what we created! Just try and tell us these aren’t the slickest [...]

Heineken Rich

Heineken our work Rich Media Adverts Raise a Heineken to Video & HTML5 Integration Heineken is one of our favourite brands to work with, both because they have such great creatives and because they have such high standards. For this rich media campaign, we were commissioned to seamlessly integrate HTML5 with video. A quick word [...]

Gatorade

Gatorade our work Standard Media Adverts Client Direct Gatorade is one of our most important direct-to-client relationships. While more and more companies are looking to in-house some or all of the production process, our professionalism and expertise really starts to shine. Deploying (on average) two or three campaigns a year, it was not financially viable [...]

EON

E.ON our work Rich Media Adverts Dynamic Media Programmatic Display Guardians of the Brand Galaxy E.ON is an international, privately owned energy supplier based in Essen, Germany, and has around 43,000 employees. As with any global powerhouse, E.ON delivers only the highest quality in everything they do, and digital display media is no exception. The [...]

McDonald’s Wraps

McDonald's Wraps our work Standard Media Adverts Campaign Consistency We know it feels like it's been a long time since McDonald's launched it's wraps, but when they did, we were right there with them! To get this campaign out the door, we produced a series of video and HTML5 units. This campaign was actually launched [...]

McDonald’s GTA

McDonald's GTA our work Rich Media Adverts Dynamic Media Parallax Plunge When McDonald's comes knocking at your door, you answer. So when we were brought in to help introduce the flavours of America to a British audience, we were thrilled! The beauty of these banners is found in their simplicity. As anyone who works with [...]

Destination BC

Destination BC our work Standard Media Ads Rich Media Ads Programmatic Ads Go Wilder Explore BC is an initiative to get BC residents to experience different aspects of their province during the fall, winter and spring months. It also includes a global ski campaign which help to advertise BC ski resorts, which account for almost [...]

Lotto Max

Lotto Max Millions our work Rich Media Adverts Dynamic Display Programmatic Display Retargeting Undercover This campaign for Lotto Max Millions was perhaps one of the most challenging projects we have undertaken. Take a minute to consider that every single banner you see on this page is in fact the exact same banner with minor adjustments [...]

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