Evo

It’s a BC Thing

Evo is a carsharing service in the Greater Vancouver area, created by the British Columbia Automobile Association. When Evo approached us to re-create their visually stunning TV spot in HTML5 it was not a simple task because at the time, the digital sphere was undergoing a radical shift from Flash to HTML5. In order to create stunning animated banners we mobilized our in-house illustrative/design team who were able to leverage a technology known as sprite sheets.

Sprite sheets are by no means a new technology. They have been used in the gaming industry for years to replicate video like animations without using video. Their appearance in digital display was a solution to the issue of media constraints. Basically, any unit that serves video is considered a rich media buy. Put simply, a rich media placement will cost the client much more than a standard media placement, and video units cannot be run on mobile phones.

Since Evo was constrained by a standard media buy coupled with the desire to reach their clients who are usually on the move and therefore more likely to engage with the ad via mobile phone, sprite sheets were the perfect solution. Our in-house illustrators meticulously re-drew all the provided animations in After Effects before converting them to a flatsheet which we animated using the createjs JavaScript library.

The result is a seamless animation that runs smoothly on mobile or desktop, expanding exposure and increasing ROI for this forward-looking company.