Sainsbury’s TU

Rich Media Adverts

Standard Media Adverts

The Latest Fashion Inspirations

Sainsbury’s Tu is a line of clothing presented by the supermarket chain. We’ve been lucky to help with quite a few of their standard, programmatic campaigns. Sainsbury’s campaigns for the supermarket side of business are very branded and the campaigns for Tu are no exception, but the geniuses at Sainsbury’s have made sure to create completely separate brands and identities for both aspects of their brand.

With their Tu line, Sainsbury’s aims to create campaigns and display assets that look high fashion, but for the everyday family at affordable prices. Their campaigns span an array of seasonal clothing pieces for a wide age and personality range.

These units focused on bringing their high-fashion imagery and stunning colour palette to life. Featured alongside their ultra-affordable price points, the lifestyle feel of the campaign came through to whatever user these ads were being targeted and served to.

The biggest challenge we faced with Tu campaigns was filesize. Tu first launched these ads starting in 2015 when there was the infamous switch from Flash to HTML5. At the time, media agencies were accustomed to offering only 40KB to complete a standard campaign. For reference, in 2019, most standard campaigns will have a minimum of 150KB to work with, with most media agencies offering up to 300KB.

If you consider that most 300×600 images/JPGs can run up to 150KB on their own, you can understand that the struggle to create high quality banners in 40KB for these Sainsbury’s units was real. On top of the small filesize, at the time of the switch from Flash to HTML5, there were no accepted JavaScript libraries for us to use. For those of us who are not technically inclined, JavaScript libraries such as GreenSock offer a wide range of pre-programmed animations (such as zooms, pans, bounces) for a developer to choose from. Without these libraries, developers were forced to write every animation from scratch. Think of it as the difference between coming up with definitions for words yourself, as opposed to copy and pasting from an online dictionary. In response to this problem, TBM actually developed its own, lightweight JavaScript library. That’s right people, we wrote our own dictionary. While this JavaScript library is not in use now, it was a real game changer when these units were built.

See some of our work

Heineken Social

Heineken Social UEFA Champions League our work Social Facebook Instagram Global campaign in 6 hours or less Heineken came to us in 2018 with some lofty social media goals as they wanted to make their brand synonymous with UEFA Champions League games. To do so, they proposed creating Instagram posts, Instagram Stories, YouTube videos, and [...]

Nike

Nike our work Rich Media Adverts Find your Unlimited Potential Nike approached us with a killer banner ad campaign concept—desktop-only video ads that featured various Nike athletes, almost no text aside from a tagline, and multiple product shots in action. Which is exactly what we created! Just try and tell us these aren’t the slickest [...]

Heineken Rich

Heineken our work Rich Media Adverts Raise a Heineken to Video & HTML5 Integration Heineken is one of our favourite brands to work with, both because they have such great creatives and because they have such high standards. For this rich media campaign, we were commissioned to seamlessly integrate HTML5 with video. A quick word [...]

Gatorade

Gatorade our work Standard Media Adverts Client Direct Gatorade is one of our most important direct-to-client relationships. While more and more companies are looking to in-house some or all of the production process, our professionalism and expertise really starts to shine. Deploying (on average) two or three campaigns a year, it was not financially viable [...]

EON

E.ON our work Rich Media Adverts Dynamic Media Programmatic Display Guardians of the Brand Galaxy E.ON is an international, privately owned energy supplier based in Essen, Germany, and has around 43,000 employees. As with any global powerhouse, E.ON delivers only the highest quality in everything they do, and digital display media is no exception. The [...]

McDonald’s Wraps

McDonald's Wraps our work Standard Media Adverts Campaign Consistency We know it feels like it's been a long time since McDonald's launched it's wraps, but when they did, we were right there with them! To get this campaign out the door, we produced a series of video and HTML5 units. This campaign was actually launched [...]

McDonald’s GTA

McDonald's GTA our work Rich Media Adverts Dynamic Media Parallax Plunge When McDonald's comes knocking at your door, you answer. So when we were brought in to help introduce the flavours of America to a British audience, we were thrilled! The beauty of these banners is found in their simplicity. As anyone who works with [...]

Destination BC

Destination BC our work Standard Media Ads Rich Media Ads Programmatic Ads Go Wilder Explore BC is an initiative to get BC residents to experience different aspects of their province during the fall, winter and spring months. It also includes a global ski campaign which help to advertise BC ski resorts, which account for almost [...]

Lotto Max

Lotto Max Millions our work Rich Media Adverts Dynamic Display Programmatic Display Retargeting Undercover This campaign for Lotto Max Millions was perhaps one of the most challenging projects we have undertaken. Take a minute to consider that every single banner you see on this page is in fact the exact same banner with minor adjustments [...]

Amazon Prime

Amazon Prime our work Standard Media Adverts Fall in Love with Amazon Prime This great set of banners was designed to accompany a campaign that saw shoppers falling in love not only with an Amazon product, but with the version of themselves who made the purchase. In the television spot associated with these banners, shoppers [...]

Evo

Evo our work Rich Media Adverts It's a BC Thing Evo is a carsharing service in the Greater Vancouver area, created by the British Columbia Automobile Association. When Evo approached us to re-create their visually stunning TV spot in HTML5 it was not a simple task because at the time, the digital sphere was undergoing [...]

Google Assistant

Google Assistant our work Standard Media Adverts The Tightest of Deadlines Working with an international powerhouse brand like Google is always exciting and this campaign for Google Assistant was nothing if not that. The biggest challenge facing our team on this project was the tight deadlines. The client had less than a week to produce [...]

Bulb

Bulb our work Standard Media Adverts Greener. Brighter. Better. Working with Bulb was simply electric! Pun intended! But seriously, getting this campaign in and out the door was a lot of fun. Firstly, Bulb has such an undeniably cool style and we were very excited to bring the hand drawing to life. As with most [...]

Three

Three our work Rich Media Adverts Use the Best Network for Data—#dontbeamelt If you live and work in the UK, there is little chance that you managed to escape Love Island. Obviously, we don't mean that you were literally marooned on a island called love. We only mean that you were metaphorically stranded there for [...]

Get in touch

Whether you’ve got a job that needs an animation dictionary written, or you just need some killer animation written into your units, we are here to help!

Contact us