The Latest Fashion Inspirations
Sainsbury’s Tu is a line of clothing presented by the supermarket chain. We’ve been lucky to help with quite a few of their standard, programmatic campaigns. Sainsbury’s campaigns for the supermarket side of business are very branded and the campaigns for Tu are no exception, but the geniuses at Sainsbury’s have made sure to create completely separate brands and identities for both aspects of their brand.
With their Tu line, Sainsbury’s aims to create campaigns and display assets that look high fashion, but for the everyday family at affordable prices. Their campaigns span an array of seasonal clothing pieces for a wide age and personality range.
These units focused on bringing their high-fashion imagery and stunning colour palette to life. Featured alongside their ultra-affordable price points, the lifestyle feel of the campaign came through to whatever user these ads were being targeted and served to.
The biggest challenge we faced with Tu campaigns was filesize. Tu first launched these ads starting in 2015 when there was the infamous switch from Flash to HTML5. At the time, media agencies were accustomed to offering only 40KB to complete a standard campaign. For reference, in 2019, most standard campaigns will have a minimum of 150KB to work with, with most media agencies offering up to 300KB.