Raise a Heineken to Video & HTML5 Integration
Heineken is one of our favourite brands to work with, both because they have such great creatives and because they have such high standards. For this rich media campaign, we were commissioned to seamlessly integrate HTML5 with video.
Translation for banners can actually be a lot more difficult that it looks. Often times, text that fits perfectly when written in English can run miles off the page when written in German, for example. Our advice is to always design with different translations in mind—the shortest character count to the longest. We always suggest designers and creatives leave room in the creative concept for extra frames to be added to the unit or allow for text to be reduced in size.