Skyscraper Ads

What is a Skyscraper Ad?

A skyscraper is a vertical banner which appears as a website banner ad or even a social media ad. The dimensions of a skyscraper banners in our world tend to be either 160 x 600 pixels or 120 x 600 pixels. There are, however, less frequently used variations such as the small skyscraper which is 120 x 240 or the wide skyscraper which is 240 x 400. For this reason, we always recommend that creative teams, clients, and even our own project managers specify pixel sizes for ad units rather than call them by their names.

And if you’re looking for the same efficacy of the skyscraper but on a horizontal plane, that would be a leaderboard banner ad.

Banners come in all shapes and sizes! Skyscrapers are only one size in a whole host of banner sizes that you can use for your digital display campaigns. Want to see more? Check out the other common digital banner sizes:

Craft Beautiful Skyscraper Ads

Since skyscraper banner ads are so long and thin, getting the balance of your banner design right in this format is absolutely essential. You’ll want to include your company logo, your value proposition and a strong call to action – all of which require space. This is where strong banner ad design skills come in, as well as insights into what works well with your target audience. Using CSS Animation in your banner ads can make them attention-worthy and grabbing, even capturing a user’s concentration for an extra few seconds. And we all know that a few extra seconds in ad world is like an extra week for regular people.

These banners can also handle interactive content beautifully as their size doesn’t allow them to intrude too far onto the page, the interactivity can be appreciated more often here than in other sizes. In fact, their visual lightness often makes them a perfect addition to sites that are more content-rich.

If you’d like a little guidance, that’s where the pros come in. Oh hey, that’s us!

Why Choose The Bannermen

we’re open 24 hours
no consultation fees
our experience delivers
we offer fixed prices
we focus on banners
we train your team

See some of our work

Johnnie Walker

Johnnie Walker our work Standard Media Adverts Exceptional and Unparalleled Johnnie Walker is one of those brands to whom we could pen a love letter. Their briefs range from elegant builds with subtle animation to chipper and quick frame transitions with bright colours, to builds that feature rich colours paired with smooth and captivating animation. [...]

Diet Coke

Diet Coke our work Standard Media Adverts Oh yes, we can What’s better than an animated banner ad? Probably nothing—except maybe a glittery animated banner ad! And that’s exactly the creative brief that Diet Coke came to us with. We were only too happy to help glitter-fy the screens of Diet Coke’s audience with these [...]

Heineken Social

Heineken Social UEFA Champions League our work Social Facebook Instagram Global campaign in 6 hours or less Heineken came to us in 2018 with some lofty social media goals as they wanted to make their brand synonymous with UEFA Champions League games. To do so, they proposed creating Instagram posts, Instagram Stories, YouTube videos, and [...]


Nike our work Rich Media Adverts Find your Unlimited Potential Nike approached us with a killer banner ad campaign concept—desktop-only video ads that featured various Nike athletes, almost no text aside from a tagline, and multiple product shots in action. Which is exactly what we created! Just try and tell us these aren’t the slickest [...]

Heineken Rich

Heineken our work Rich Media Adverts Raise a Heineken to Video & HTML5 Integration Heineken is one of our favourite brands to work with, both because they have such great creatives and because they have such high standards. For this rich media campaign, we were commissioned to seamlessly integrate HTML5 with video. A quick word [...]


Gatorade our work Standard Media Adverts Client Direct Gatorade is one of our most important direct-to-client relationships. While more and more companies are looking to in-house some or all of the production process, our professionalism and expertise really starts to shine. Deploying (on average) two or three campaigns a year, it was not financially viable [...]


E.ON our work Rich Media Adverts Dynamic Media Programmatic Display Guardians of the Brand Galaxy E.ON is an international, privately owned energy supplier based in Essen, Germany, and has around 43,000 employees. As with any global powerhouse, E.ON delivers only the highest quality in everything they do, and digital display media is no exception. The [...]

McDonald’s Wraps

McDonald's Wraps our work Standard Media Adverts Campaign Consistency We know it feels like it's been a long time since McDonald's launched it's wraps, but when they did, we were right there with them! To get this campaign out the door, we produced a series of video and HTML5 units. This campaign was actually launched [...]

McDonald’s GTA

McDonald's GTA our work Rich Media Adverts Dynamic Media Parallax Plunge When McDonald's comes knocking at your door, you answer. So when we were brought in to help introduce the flavours of America to a British audience, we were thrilled! The beauty of these banners is found in their simplicity. As anyone who works with [...]

Destination BC

Destination BC our work Standard Media Ads Rich Media Ads Programmatic Ads Go Wilder Explore BC is an initiative to get BC residents to experience different aspects of their province during the fall, winter and spring months. It also includes a global ski campaign which help to advertise BC ski resorts, which account for almost [...]

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